Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Neehal, Saber Hossain
Rannpháirtithe:	Akter, Tania
Formáid:	Internship report
Teanga:	English
Foilsithe / Cruthaithe:	Brac University 2024
Ábhair:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
Rochtain ar líne:	http://hdl.handle.net/10361/22933

Míreanna comhchosúla

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
de réir: Pal, Shrabanee
Foilsithe / Cruthaithe: (2019)

The effect of advertising awareness on brand equity in social media
de réir: Jabin, Siddiqua Mahe
Foilsithe / Cruthaithe: (2022)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
de réir: Chowdhury, Shakib Ahamed
Foilsithe / Cruthaithe: (2024)

Impact of digital marketing on brand awareness
de réir: Haq, Navid Alvi
Foilsithe / Cruthaithe: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
de réir: Mamud, Dewan Seam
Foilsithe / Cruthaithe: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
de réir: Mazumder, Avranil
Foilsithe / Cruthaithe: (2024)

The impact of digital marketing in building customer relationship and brand promotion
de réir: Khan, Sanzeeda Islam
Foilsithe / Cruthaithe: (2020)

Services marketing and branding strategies of Englishplz Limited
de réir: Morshed, Zarif
Foilsithe / Cruthaithe: (2024)

Customer engagement on social media to improve brand loyalty
de réir: Hasan, Md.Alif
Foilsithe / Cruthaithe: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
de réir: Pranto, Mehbub Hossain
Foilsithe / Cruthaithe: (2019)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
de réir: Sikder, Shahdat Hossain
Foilsithe / Cruthaithe: (2017)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
de réir: Islam, Kazi Faisal
Foilsithe / Cruthaithe: (2019)

Impact of digital marketing on brand awareness
de réir: Mahmud, Frahim
Foilsithe / Cruthaithe: (2017)

Marketing and Brand Communication of SEBL | DX Group
de réir: Bin Azad, Kazi Zonaid
Foilsithe / Cruthaithe: (2023)

Branding and communication mix of Transcom Beverages Ltd
de réir: Arefin, Sajid
Foilsithe / Cruthaithe: (2024)

Corporate branding : concept and cases\
Foilsithe / Cruthaithe: (2005)

Branding across borders : a guide to global brand marketing /
de réir: Gregory, James R.
Foilsithe / Cruthaithe: (2002)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
de réir: Saquib, Mohammad Nazmus
Foilsithe / Cruthaithe: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
de réir: Ashraf, Zayed
Foilsithe / Cruthaithe: (2024)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
de réir: Ridoy, Reazul Islam
Foilsithe / Cruthaithe: (2017)

Consumer’s brand switching tendency inside telecommunication industry
de réir: Adila, Fariha Noor
Foilsithe / Cruthaithe: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
de réir: Khan, Zahidur Rahim
Foilsithe / Cruthaithe: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
de réir: Rahman, Adrita
Foilsithe / Cruthaithe: (2022)

Marketing practice of the brand “Savlon”
de réir: Aric, MD. Samiul Hasan
Foilsithe / Cruthaithe: (2023)

The role of client service officers at Brand Practitioners Bangladesh
de réir: Raisa, Khadiza Al Tahira Chowdhury
Foilsithe / Cruthaithe: (2024)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
de réir: Aurin, Shenjuti Mahmud
Foilsithe / Cruthaithe: (2022)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
de réir: Saswatee, Reevu
Foilsithe / Cruthaithe: (2024)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
de réir: Jahan, Marjana
Foilsithe / Cruthaithe: (2023)

An effective approach to launching a brand in Bangladesh
de réir: Quader, Fahim
Foilsithe / Cruthaithe: (2020)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
de réir: Khondokar, Golam Ishtiaq
Foilsithe / Cruthaithe: (2017)

A deep dive into the branding strategies of Daraz Bangladesh Limited
de réir: Zaman, A K M Naeem
Foilsithe / Cruthaithe: (2019)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
de réir: Mahadi, Kazi Ahbab
Foilsithe / Cruthaithe: (2022)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
de réir: Mantua, Nayefa Sultana
Foilsithe / Cruthaithe: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
de réir: Mehdi, Sakib
Foilsithe / Cruthaithe: (2019)

Brand awareness and business development through digital marketing
de réir: Hossain, Md Amir
Foilsithe / Cruthaithe: (2018)

Raising awareness on necessity of consuming milk daily through branding activations
de réir: Akhter, Saif
Foilsithe / Cruthaithe: (2024)

Digital brand communication transformation in the stock brokerage industry
de réir: Baroi, Rojer Nicothem
Foilsithe / Cruthaithe: (2023)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
de réir: Bhuiyan, Rafiur Rahman
Foilsithe / Cruthaithe: (2019)