Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Détails bibliographiques
Auteur principal:	Neehal, Saber Hossain
Autres auteurs:	Akter, Tania
Format:	Internship report
Langue:	English
Publié:	Brac University 2024
Sujets:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
Accès en ligne:	http://hdl.handle.net/10361/22933

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