Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiset tiedot
Päätekijä:	Neehal, Saber Hossain
Muut tekijät:	Akter, Tania
Aineistotyyppi:	Internship report
Kieli:	English
Julkaistu:	Brac University 2024
Aiheet:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
Linkit:	http://hdl.handle.net/10361/22933

Samankaltaisia teoksia

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
Tekijä: Pal, Shrabanee
Julkaistu: (2019)

The effect of advertising awareness on brand equity in social media
Tekijä: Jabin, Siddiqua Mahe
Julkaistu: (2022)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
Tekijä: Chowdhury, Shakib Ahamed
Julkaistu: (2024)

Impact of digital marketing on brand awareness
Tekijä: Haq, Navid Alvi
Julkaistu: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
Tekijä: Mamud, Dewan Seam
Julkaistu: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
Tekijä: Mazumder, Avranil
Julkaistu: (2024)

The impact of digital marketing in building customer relationship and brand promotion
Tekijä: Khan, Sanzeeda Islam
Julkaistu: (2020)

Services marketing and branding strategies of Englishplz Limited
Tekijä: Morshed, Zarif
Julkaistu: (2024)

Customer engagement on social media to improve brand loyalty
Tekijä: Hasan, Md.Alif
Julkaistu: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
Tekijä: Pranto, Mehbub Hossain
Julkaistu: (2019)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
Tekijä: Sikder, Shahdat Hossain
Julkaistu: (2017)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
Tekijä: Islam, Kazi Faisal
Julkaistu: (2019)

Impact of digital marketing on brand awareness
Tekijä: Mahmud, Frahim
Julkaistu: (2017)

Marketing and Brand Communication of SEBL | DX Group
Tekijä: Bin Azad, Kazi Zonaid
Julkaistu: (2023)

Branding and communication mix of Transcom Beverages Ltd
Tekijä: Arefin, Sajid
Julkaistu: (2024)

Corporate branding : concept and cases\
Julkaistu: (2005)

Branding across borders : a guide to global brand marketing /
Tekijä: Gregory, James R.
Julkaistu: (2002)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
Tekijä: Saquib, Mohammad Nazmus
Julkaistu: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
Tekijä: Ashraf, Zayed
Julkaistu: (2024)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
Tekijä: Ridoy, Reazul Islam
Julkaistu: (2017)

Consumer’s brand switching tendency inside telecommunication industry
Tekijä: Adila, Fariha Noor
Julkaistu: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
Tekijä: Khan, Zahidur Rahim
Julkaistu: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
Tekijä: Rakibuzzaman, Md.
Julkaistu: (2019)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
Tekijä: Rahman, Adrita
Julkaistu: (2022)

Marketing practice of the brand “Savlon”
Tekijä: Aric, MD. Samiul Hasan
Julkaistu: (2023)

The role of client service officers at Brand Practitioners Bangladesh
Tekijä: Raisa, Khadiza Al Tahira Chowdhury
Julkaistu: (2024)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
Tekijä: Aurin, Shenjuti Mahmud
Julkaistu: (2022)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
Tekijä: Saswatee, Reevu
Julkaistu: (2024)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
Tekijä: Jahan, Marjana
Julkaistu: (2023)

An effective approach to launching a brand in Bangladesh
Tekijä: Quader, Fahim
Julkaistu: (2020)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
Tekijä: Rakibuzzaman, Md.
Julkaistu: (2019)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
Tekijä: Khondokar, Golam Ishtiaq
Julkaistu: (2017)

A deep dive into the branding strategies of Daraz Bangladesh Limited
Tekijä: Zaman, A K M Naeem
Julkaistu: (2019)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
Tekijä: Mahadi, Kazi Ahbab
Julkaistu: (2022)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
Tekijä: Mantua, Nayefa Sultana
Julkaistu: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
Tekijä: Mehdi, Sakib
Julkaistu: (2019)

Brand awareness and business development through digital marketing
Tekijä: Hossain, Md Amir
Julkaistu: (2018)

Raising awareness on necessity of consuming milk daily through branding activations
Tekijä: Akhter, Saif
Julkaistu: (2024)

Digital brand communication transformation in the stock brokerage industry
Tekijä: Baroi, Rojer Nicothem
Julkaistu: (2023)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
Tekijä: Bhuiyan, Rafiur Rahman
Julkaistu: (2019)