Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Neehal, Saber Hossain
Άλλοι συγγραφείς:	Akter, Tania
Μορφή:	Internship report
Γλώσσα:	English
Έκδοση:	Brac University 2024
Θέματα:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
Διαθέσιμο Online:	http://hdl.handle.net/10361/22933

Παρόμοια τεκμήρια

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
ανά: Pal, Shrabanee
Έκδοση: (2019)

The effect of advertising awareness on brand equity in social media
ανά: Jabin, Siddiqua Mahe
Έκδοση: (2022)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
ανά: Chowdhury, Shakib Ahamed
Έκδοση: (2024)

Impact of digital marketing on brand awareness
ανά: Haq, Navid Alvi
Έκδοση: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
ανά: Mamud, Dewan Seam
Έκδοση: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
ανά: Mazumder, Avranil
Έκδοση: (2024)

The impact of digital marketing in building customer relationship and brand promotion
ανά: Khan, Sanzeeda Islam
Έκδοση: (2020)

Services marketing and branding strategies of Englishplz Limited
ανά: Morshed, Zarif
Έκδοση: (2024)

Customer engagement on social media to improve brand loyalty
ανά: Hasan, Md.Alif
Έκδοση: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
ανά: Pranto, Mehbub Hossain
Έκδοση: (2019)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
ανά: Sikder, Shahdat Hossain
Έκδοση: (2017)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
ανά: Islam, Kazi Faisal
Έκδοση: (2019)

Impact of digital marketing on brand awareness
ανά: Mahmud, Frahim
Έκδοση: (2017)

Marketing and Brand Communication of SEBL | DX Group
ανά: Bin Azad, Kazi Zonaid
Έκδοση: (2023)

Branding and communication mix of Transcom Beverages Ltd
ανά: Arefin, Sajid
Έκδοση: (2024)

Corporate branding : concept and cases\
Έκδοση: (2005)

Branding across borders : a guide to global brand marketing /
ανά: Gregory, James R.
Έκδοση: (2002)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
ανά: Saquib, Mohammad Nazmus
Έκδοση: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
ανά: Ashraf, Zayed
Έκδοση: (2024)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
ανά: Ridoy, Reazul Islam
Έκδοση: (2017)

Consumer’s brand switching tendency inside telecommunication industry
ανά: Adila, Fariha Noor
Έκδοση: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
ανά: Khan, Zahidur Rahim
Έκδοση: (2023)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
ανά: Rakibuzzaman, Md.
Έκδοση: (2019)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
ανά: Rahman, Adrita
Έκδοση: (2022)

Marketing practice of the brand “Savlon”
ανά: Aric, MD. Samiul Hasan
Έκδοση: (2023)

The role of client service officers at Brand Practitioners Bangladesh
ανά: Raisa, Khadiza Al Tahira Chowdhury
Έκδοση: (2024)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
ανά: Aurin, Shenjuti Mahmud
Έκδοση: (2022)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
ανά: Saswatee, Reevu
Έκδοση: (2024)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
ανά: Jahan, Marjana
Έκδοση: (2023)

An effective approach to launching a brand in Bangladesh
ανά: Quader, Fahim
Έκδοση: (2020)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
ανά: Rakibuzzaman, Md.
Έκδοση: (2019)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
ανά: Khondokar, Golam Ishtiaq
Έκδοση: (2017)

A deep dive into the branding strategies of Daraz Bangladesh Limited
ανά: Zaman, A K M Naeem
Έκδοση: (2019)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
ανά: Mahadi, Kazi Ahbab
Έκδοση: (2022)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
ανά: Mantua, Nayefa Sultana
Έκδοση: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
ανά: Mehdi, Sakib
Έκδοση: (2019)

Brand awareness and business development through digital marketing
ανά: Hossain, Md Amir
Έκδοση: (2018)

Raising awareness on necessity of consuming milk daily through branding activations
ανά: Akhter, Saif
Έκδοση: (2024)

Digital brand communication transformation in the stock brokerage industry
ανά: Baroi, Rojer Nicothem
Έκδοση: (2023)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
ανά: Bhuiyan, Rafiur Rahman
Έκδοση: (2019)