Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Podrobná bibliografie
Hlavní autor:	Neehal, Saber Hossain
Další autoři:	Akter, Tania
Médium:	Internship report
Jazyk:	English
Vydáno:	Brac University 2024
Témata:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
On-line přístup:	http://hdl.handle.net/10361/22933

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