Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Neehal, Saber Hossain
مؤلفون آخرون:	Akter, Tania
التنسيق:	Internship report
اللغة:	English
منشور في:	Brac University 2024
الموضوعات:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
الوصول للمادة أونلاين:	http://hdl.handle.net/10361/22933

مواد مشابهة

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Services marketing and branding strategies of Englishplz Limited
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Customer engagement on social media to improve brand loyalty
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Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
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Impact of digital marketing on brand awareness
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Consumer’s brand switching tendency inside telecommunication industry
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Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
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Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
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Marketing practice of the brand “Savlon”
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The role of client service officers at Brand Practitioners Bangladesh
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ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
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Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
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An effective approach to launching a brand in Bangladesh
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Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
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منشور في: (2019)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
بواسطة: Khondokar, Golam Ishtiaq
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A deep dive into the branding strategies of Daraz Bangladesh Limited
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A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
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Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
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Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
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Brand awareness and business development through digital marketing
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Raising awareness on necessity of consuming milk daily through branding activations
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Digital brand communication transformation in the stock brokerage industry
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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
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