Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Chi tiết về thư mục
Tác giả chính:	Neehal, Saber Hossain
Tác giả khác:	Akter, Tania
Định dạng:	Internship report
Ngôn ngữ:	English
Được phát hành:	Brac University 2024
Những chủ đề:	Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning
Truy cập trực tuyến:	http://hdl.handle.net/10361/22933

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