Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Formato: | Internship report |
| Idioma: | English |
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Brac University
2024
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| Acceso en liña: | http://hdl.handle.net/10361/22933 |
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10361-22933 |
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10361-229332024-05-26T21:05:13Z Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication Neehal, Saber Hossain Akter, Tania Brac Business School, Brac University Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 34). This report focuses on the brand marketing and brand communication of in Bangladesh and identifies those mechanisms which are responsible for creating loyal customer in the market. The main objective of this report is to find out the factors which are responsible for influencer to be loyal for a particular brand. Based on the survey it was found that content, social media platform and sponsors are playing vital role for influencer marketing. These creating brand communication which is replacing adverting for promoting brand. In addition, the study shows the importance of campaign and unique content creation for increasing branding for a particular product. The study is highly emphasized on to find out the best possible ways to utilize the best available resource for brand marketing. Furthermore, I incorporated google form survey responses on professionals and users which helps me to identify the key determinants which can play an essential role in brand loyalty. Saber Hossain Neehal B. Business Administration 2024-05-26T10:10:11Z 2024-05-26T10:10:11Z ©2023 2023-08 Internship report ID: 18304099 http://hdl.handle.net/10361/22933 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning |
| spellingShingle |
Brand marketing Brand loyalty Influencer marketing Brand promotion Branding (Marketing) Internet advertising Advertising media planning Neehal, Saber Hossain Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Neehal, Saber Hossain |
| format |
Internship report |
| author |
Neehal, Saber Hossain |
| author_sort |
Neehal, Saber Hossain |
| title |
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication |
| title_short |
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication |
| title_full |
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication |
| title_fullStr |
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication |
| title_full_unstemmed |
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication |
| title_sort |
examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22933 |
| work_keys_str_mv |
AT neehalsaberhossain examiningtheimpactofinfluencermarketingonbrandloyaltyastudyontheroleofbrandcommunication |
| _version_ |
1814309451281203200 |