Customer engagement through social media
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Formato: | Internship report |
| Idioma: | English |
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Brac University
2024
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| Acesso em linha: | http://hdl.handle.net/10361/22929 |
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10361-22929 |
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10361-229292024-05-26T21:03:34Z Customer engagement through social media Ayaz, Mohammed Islam, Ekramul Brac Business School, Brac University Digital marketing Social media Customer engagement Internet marketing Social media--Marketing Customer relations This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 52). This report provides a comprehensive account of my internship experience at X- Integrated Marketing Agency. During my internship, I acquired substantial knowledge pertaining to digital marketing, in addition to various other aspects encompassed within the field of marketing. This study investigates the impact of digital marketing communication on customer purchasing behavior, which has been significantly influenced by the advent of digital marketing. In contemporary society, the ubiquity of social media and internet applications has rendered them indispensable components of our daily existence. In the contemporary era of digital technology, various forms of media and other platforms exhibit distinct behavioral patterns and characteristics. The advent of digital marketing has streamlined the means by which companies engage with their target audience, leading to heightened levels of consumer interaction and financial gains for the brand. In this analysis, an examination is conducted to illustrate the utilization of social media platforms in the provision of customer service and the establishment of positive customer relationships through the delivery of satisfactory services. Mohammed Ayaz B. Business Administration 2024-05-26T08:33:09Z 2024-05-26T08:33:09Z ©2023 2023-07 Internship report ID: 18304065 http://hdl.handle.net/10361/22929 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 80 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Social media Customer engagement Internet marketing Social media--Marketing Customer relations |
| spellingShingle |
Digital marketing Social media Customer engagement Internet marketing Social media--Marketing Customer relations Ayaz, Mohammed Customer engagement through social media |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Islam, Ekramul |
| author_facet |
Islam, Ekramul Ayaz, Mohammed |
| format |
Internship report |
| author |
Ayaz, Mohammed |
| author_sort |
Ayaz, Mohammed |
| title |
Customer engagement through social media |
| title_short |
Customer engagement through social media |
| title_full |
Customer engagement through social media |
| title_fullStr |
Customer engagement through social media |
| title_full_unstemmed |
Customer engagement through social media |
| title_sort |
customer engagement through social media |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22929 |
| work_keys_str_mv |
AT ayazmohammed customerengagementthroughsocialmedia |
| _version_ |
1814308774298517504 |