BRAC Bank Astha: providing customers with a well-structured banking experience focused on their needs
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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Brac University
2024
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| Acesso em linha: | http://hdl.handle.net/10361/22927 |
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10361-229272024-05-26T21:00:37Z BRAC Bank Astha: providing customers with a well-structured banking experience focused on their needs Saha, Samit Siddiqui, Sayla Sowat Brac Business School, Brac University Brac Bank Astha app Internship program Banking sector Banks and banking--Bangladesh Customer services--Technological innovations Digital media--Economic aspects This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from PDF version of internship reports. Includes bibliographical references (pages 44-48). When evaluating the performance of BRAC Bank PLC from 2018, to 2022 I come across a nuanced perspective that highlights both strengths and challenges. Through analysis and examination of statements I gain valuable insights into aspects such as profitability, asset composition and revenue generation dynamics. The changes, in loans and advances assets and liabilities contribute to the evolving landscape of BRAC Banks performance. Despite the stock price of BRAC Bank remaining unchanged in the quarter their internal metrics reveal a story. The banks digital banking platform, Astha has been incredibly successful leading to a 20.3% increase, in customer deposits and an 18.5% boost in their loan portfolio compared to December 2022. These numbers surpass industry averages. Can be attributed to Astha app’s user interface and convenient features like mobile account opening and instant loan approvals. This has attracted a range of customers and streamlined financial transactions. Additionally, Astha has contributed significantly to funded income through digital transactions, which grew by 25% during the first nine months of 2023. This demonstrates its potential as a source of revenue for the bank. Although the market may not have fully embraced this wave yet analysts predict that Astha app’s ongoing success could lead to an adjustment, in BRAC Banks share price in the near future making it an appealing long term investment opportunity. Moving on BRAC Banks Astha App stands out as a true symbol of innovation, in mobile banking. A detailed survey involving fifty-two participants reveals how seamlessly Astha has become a part of branch operations offering users an experience tailored to their needs. The strategic inclusion of features like QR payments and lightning-fast withdrawal through Astha cash out have attracted user engagement and have solidified Astha’s position as a leading contender. The integration with bKash adds appeal providing a smooth and cost-effective channel, for transactions. Moreover, Astha’s success is built on a foundation of security which includes cutting edge encryption, biometric authentication and clear data privacy policies. With these security measures, in place users can trust Astha as a safe choice, in the ever-evolving digital financial realm. To conclude, as BRAC Bank adapts to the changing environment it is crucial to make adjustments. The bank needs to focus on areas that need improvement while also staying aware of market dynamics. At the time the Astha App showcases their commitment, to innovation transforming digital finance. By combining resilience with advancement BRAC Bank positions itself as a leader, in the ever-changing financial sector prepared to shape the future of banking experiences. Samit Saha B. Business Administration 2024-05-26T08:11:48Z 2024-05-26T08:11:48Z ©2024 2024-02 Internship report ID: 20104041 http://hdl.handle.net/10361/22927 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 73 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Brac Bank Astha app Internship program Banking sector Banks and banking--Bangladesh Customer services--Technological innovations Digital media--Economic aspects |
| spellingShingle |
Brac Bank Astha app Internship program Banking sector Banks and banking--Bangladesh Customer services--Technological innovations Digital media--Economic aspects Saha, Samit BRAC Bank Astha: providing customers with a well-structured banking experience focused on their needs |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Siddiqui, Sayla Sowat |
| author_facet |
Siddiqui, Sayla Sowat Saha, Samit |
| format |
Internship report |
| author |
Saha, Samit |
| author_sort |
Saha, Samit |
| title |
BRAC Bank Astha: providing customers with a well-structured banking experience focused on their needs |
| title_short |
BRAC Bank Astha: providing customers with a well-structured banking experience focused on their needs |
| title_full |
BRAC Bank Astha: providing customers with a well-structured banking experience focused on their needs |
| title_fullStr |
BRAC Bank Astha: providing customers with a well-structured banking experience focused on their needs |
| title_full_unstemmed |
BRAC Bank Astha: providing customers with a well-structured banking experience focused on their needs |
| title_sort |
brac bank astha: providing customers with a well-structured banking experience focused on their needs |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22927 |
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AT sahasamit bracbankasthaprovidingcustomerswithawellstructuredbankingexperiencefocusedontheirneeds |
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