Role of marketing department in developing sustainable long-term business relationships with clients

Role of marketing department in developing sustainable long-term business relationships with clients

This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024.

Dades bibliogràfiques
Autor principal:	Rahman, Rubaiyat
Altres autors:	Rahman, Syed Mahbubur
Format:	Internship report
Idioma:	English
Publicat:	Brac University 2024
Matèries:	Marketing Sustainable business relationship Marketing department Footwear marketing Brand value Relationship marketing > Management
Accés en línia:	http://hdl.handle.net/10361/22919

Ítems similars

Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors.
Publicat: (2000)

The impact of digital marketing in building customer relationship and brand promotion
per: Khan, Sanzeeda Islam
Publicat: (2020)

Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
per: Aziz, Md. Tareque
Publicat: (2016)

Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
per: Mohtasin, Sadman
Publicat: (2022)

The effects of digital marketing on customer relationships in Bangladesh
per: Ahmed, Ishtiaq
Publicat: (2017)

Relationship quality in Bangladeshi retail industry
per: Aziz, Md. Tareque, et al.
Publicat: (2016)

Permission marketing : turning strangers into friends, and friends into customers /
per: Godin, Seth
Publicat: (1999)

Asiatic 360 and beyond
per: Anwar, Adiba
Publicat: (2018)

Customer engagement process of X integrated marketing agency
per: Islam, Md. Mariful
Publicat: (2024)

The role of client service officers at Brand Practitioners Bangladesh
per: Raisa, Khadiza Al Tahira Chowdhury
Publicat: (2024)

Decision on location: real estate bata
per: Khan, Faiyaz Ahmed
Publicat: (2022)

Evaluating the effect of cost related factors on relationship quality: An investigation of retailer-supplier relationship in Bangladesh
per: Tareque Aziz, Mohammed
Publicat: (2016)

Identify the roles of customer relationship marketing In merchandising activities of Royal Footwear Limited
per: Islam, Md. Sazibul
Publicat: (2017)

Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
per: Chowdhury, Ahnaf Monzoor
Publicat: (2024)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
per: Stein, Donna Baier
Publicat: (2005)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
per: Neehal, Saber Hossain
Publicat: (2024)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
per: Rahman, Adrita
Publicat: (2022)

Conducting IVR report in Banglalink to measure customer’s engagement towards this operator
per: Nowrin, Noshita
Publicat: (2019)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
per: Aurin, Shenjuti Mahmud
Publicat: (2022)

Branding and communication mix of Transcom Beverages Ltd
per: Arefin, Sajid
Publicat: (2024)

Developing content strategy of Airtel across digital platforms
per: Jahan, Mashrufa
Publicat: (2024)

GrabSoft’s client relationship management during Covid 19 crisis
per: Amin, Zahra Tayeba
Publicat: (2024)

Marketing practice of the brand “Savlon”
per: Aric, MD. Samiul Hasan
Publicat: (2023)

Factors generated via experiential marketing and itseffect on building brand equity
per: Al Noor, Md. Dayan
Publicat: (2019)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
per: Khan, Zahidur Rahim
Publicat: (2023)

Marketing and Brand Communication of SEBL | DX Group
per: Bin Azad, Kazi Zonaid
Publicat: (2023)

Brand awareness and business development through digital marketing
per: Hossain, Md Amir
Publicat: (2018)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
per: Khondokar, Golam Ishtiaq
Publicat: (2017)

Impact of digital marketing on Nagad’s success
per: Jerin, Nowshin
Publicat: (2023)

Impact of digital marketing on brand awareness
per: Haq, Navid Alvi
Publicat: (2024)

An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO
per: Rahmatullah, Alisha
Publicat: (2017)

Service marketing of Field Information Solution Limited
per: Islam, Md. Mominul
Publicat: (2023)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
per: Ashraf, Zayed
Publicat: (2024)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
per: Mahadi, Kazi Ahbab
Publicat: (2022)

Correlation between sales and renovation of the stores
per: Mashia, Izma
Publicat: (2019)

Cultural strategy : using innovative ideologies to build breakthrough brands /
per: Holt, Douglas B.
Publicat: (2012)

In building strong customer relationship the importance of communication skills
per: Rafat, Md. Hasibul Islam
Publicat: (2021)

Igloo: building long-term relationship through corporate sales
per: Rahman, Mahfuzur
Publicat: (2017)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
per: Bhuiyan, A.K.M. Akibuzzaman
Publicat: (2023)

Impact of digital marketing on brand awareness
per: Mahmud, Frahim
Publicat: (2017)