Role of marketing department in developing sustainable long-term business relationships with clients
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024.
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| Format: | Internship report |
| Sprache: | English |
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Brac University
2024
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| Online Zugang: | http://hdl.handle.net/10361/22919 |
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10361-229192024-05-29T04:09:27Z Role of marketing department in developing sustainable long-term business relationships with clients Rahman, Rubaiyat Rahman, Syed Mahbubur Brac Business School, Brac University Marketing Sustainable business relationship Marketing department Footwear marketing Brand value Marketing Relationship marketing--Management This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024. Cataloged from PDF version of internship reports. Includes bibliographical references (page no. 21). In this 20th century establishing an organization's brand identity and value among customers through marketing activities has streamlined more than ever especially in the Footwear and RMG sectors. Through the combination of quality and marketing strategy brands like H&M, Carrefour, Primark, Fila, Aldi, Gemo, RedTape, Henkelman, CCC have entered the Bangladeshi market, and many big brands are also in the pipeline to be introduced. This report focuses on the role of the marketing team in developing sustainable long-term relationships with buyers. It also sheds light on how a marketing department can change an organization's overview, brand value, and identity in the global market. Shoenivrse Footwear Limited didn’t have any dedicated marketing team before, the merchandising team used to perform this duty, although they were doing a good job but after the introduction of the marketing team, the factory has been redefined in the footwear industry of Bangladesh. In terms of compliance, buyer numbers, and capacity booking the factory is flourishing. The report gives a brief idea about how the different departments of Shoeniverse Footwear Limited works. It also reflects the segments of buyers and the role of marketing department in strengthening the long-term sustainable relationship with buyers. The report also pointed out some findings and suggested some recommendations on the organization's practices and also the marketing department and other departments' performance. If those recommendations are implemented it will contribute to the goal of developing long-term sustainable relationships with the customers. Keywords: Rubaiyat Rahman M. Business Administration 2024-05-26T04:50:16Z 2024-05-26T04:50:16Z ©2024 2024-01 Internship report ID 20264056 http://hdl.handle.net/10361/22919 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 21 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing Sustainable business relationship Marketing department Footwear marketing Brand value Marketing Relationship marketing--Management |
| spellingShingle |
Marketing Sustainable business relationship Marketing department Footwear marketing Brand value Marketing Relationship marketing--Management Rahman, Rubaiyat Role of marketing department in developing sustainable long-term business relationships with clients |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2024. |
| author2 |
Rahman, Syed Mahbubur |
| author_facet |
Rahman, Syed Mahbubur Rahman, Rubaiyat |
| format |
Internship report |
| author |
Rahman, Rubaiyat |
| author_sort |
Rahman, Rubaiyat |
| title |
Role of marketing department in developing sustainable long-term business relationships with clients |
| title_short |
Role of marketing department in developing sustainable long-term business relationships with clients |
| title_full |
Role of marketing department in developing sustainable long-term business relationships with clients |
| title_fullStr |
Role of marketing department in developing sustainable long-term business relationships with clients |
| title_full_unstemmed |
Role of marketing department in developing sustainable long-term business relationships with clients |
| title_sort |
role of marketing department in developing sustainable long-term business relationships with clients |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22919 |
| work_keys_str_mv |
AT rahmanrubaiyat roleofmarketingdepartmentindevelopingsustainablelongtermbusinessrelationshipswithclients |
| _version_ |
1814308774112919552 |