Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2024.

Bibliographische Detailangaben
Hauptverfasser: Karmaker, Samanta, Oishi, Mst. Elma Fardouse, Qasem, Abrar, Sami, Shad Been Sharif
Weitere Verfasser: Noor, Jannatun
Format: Abschlussarbeit
Sprache:English
Veröffentlicht: Brac University 2024
Schlagworte:
Consumer purchase behavior
Digital payment apps
Human computer interaction
Machine learning
Marketing research
Digital media
Human-computer interaction
Consumers' preferences
Online Zugang:http://hdl.handle.net/10361/22909

Online

http://hdl.handle.net/10361/22909

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