Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2024.

Бібліографічні деталі
Автори: Karmaker, Samanta, Oishi, Mst. Elma Fardouse, Qasem, Abrar, Sami, Shad Been Sharif
Інші автори: Noor, Jannatun
Формат: Дисертація
Мова:English
Опубліковано: Brac University 2024
Предмети:
Consumer purchase behavior
Digital payment apps
Human computer interaction
Machine learning
Marketing research
Digital media
Human-computer interaction
Consumers' preferences
Онлайн доступ:http://hdl.handle.net/10361/22909

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