Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2024.

מידע ביבליוגרפי
Main Authors: Karmaker, Samanta, Oishi, Mst. Elma Fardouse, Qasem, Abrar, Sami, Shad Been Sharif
מחברים אחרים: Noor, Jannatun
פורמט: Thesis
שפה:English
יצא לאור: Brac University 2024
נושאים:
Consumer purchase behavior
Digital payment apps
Human computer interaction
Machine learning
Marketing research
Digital media
Human-computer interaction
Consumers' preferences
גישה מקוונת:http://hdl.handle.net/10361/22909

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