Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2024.

Dettagli Bibliografici
Autori principali: Karmaker, Samanta, Oishi, Mst. Elma Fardouse, Qasem, Abrar, Sami, Shad Been Sharif
Altri autori: Noor, Jannatun
Natura: Tesi
Lingua:English
Pubblicazione: Brac University 2024
Soggetti:
Consumer purchase behavior
Digital payment apps
Human computer interaction
Machine learning
Marketing research
Digital media
Human-computer interaction
Consumers' preferences
Accesso online:http://hdl.handle.net/10361/22909

Accesso online

http://hdl.handle.net/10361/22909

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