Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2024.
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Brac University
2024
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10361-22909 |
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10361-229092024-05-26T21:04:57Z Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps Karmaker, Samanta Oishi, Mst. Elma Fardouse Qasem, Abrar Sami, Shad Been Sharif Noor, Jannatun Department of Computer Science and Engineering, Brac University Consumer purchase behavior Digital payment apps Human computer interaction Machine learning Marketing research Digital media Human-computer interaction Consumers' preferences This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2024. Cataloged from PDF version of thesis. Includes bibliographical references (pages 81-83). Consumer purchase behavior and its relation with human psychology is a fascinating and important field of study. Understanding consumer behavior and factors that can drive their decision on adopting new products and services are some of the fundamental topics to study for any startup to succeed. In this research, we will dive deep into the world of consumer purchase behavior and how the complex motivation, attitude, preference and perception along with demographic features drive a consumer’s behavior in the context of the digital payment app industry that has taken Bangladesh by a storm. Moreover, we will explore how the adoption of digital payment apps have influenced the consumer purchase behavior of the Bangladeshi market. To fulfill our objectives, we have taken help from a diverse pool of methods such as survey design to obtain user generated data, a combination of statistical and state of the art Machine Learning based methods for quantitative analysis and incorporating basic Natural Language Processing tools along with thematic analysis for a comprehensive qualitative analysis. In the end, our research will serve as a bridge between consumers and fintech service providers, facilitating user - friendly services and innovative marketing strategies. Samanta Karmaker Mst. Elma Fardouse Oishi Abrar Qasem Shad Been Sharif Sami B.Sc in Computer Science and Engineering 2024-05-26T02:46:04Z 2024-05-26T02:46:04Z ©2024 2024-01 Thesis ID: 20101436 ID: 20101483 ID: 20101505 ID: 20101492 http://hdl.handle.net/10361/22909 en Brac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 94 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Consumer purchase behavior Digital payment apps Human computer interaction Machine learning Marketing research Digital media Human-computer interaction Consumers' preferences |
| spellingShingle |
Consumer purchase behavior Digital payment apps Human computer interaction Machine learning Marketing research Digital media Human-computer interaction Consumers' preferences Karmaker, Samanta Oishi, Mst. Elma Fardouse Qasem, Abrar Sami, Shad Been Sharif Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps |
| description |
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science and Engineering, 2024. |
| author2 |
Noor, Jannatun |
| author_facet |
Noor, Jannatun Karmaker, Samanta Oishi, Mst. Elma Fardouse Qasem, Abrar Sami, Shad Been Sharif |
| format |
Thesis |
| author |
Karmaker, Samanta Oishi, Mst. Elma Fardouse Qasem, Abrar Sami, Shad Been Sharif |
| author_sort |
Karmaker, Samanta |
| title |
Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps |
| title_short |
Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps |
| title_full |
Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps |
| title_fullStr |
Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps |
| title_full_unstemmed |
Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps |
| title_sort |
exploring the psychological factors of consumer purchase behavior in bangladesh on the adoption of digital payment apps |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22909 |
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