Determinants of cross-selling opportunities impacting customer lifetime value at Runner Automobile PLC

Determinants of cross-selling opportunities impacting customer lifetime value at Runner Automobile PLC

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dettagli Bibliografici
Autore principale: Hossain, Mokammel
Altri autori: Adrita, Ummul Wara
Natura: Internship report
Lingua:English
Pubblicazione: Brac University 2024
Soggetti:
Cross-selling opportunities
Customer lifetime value
Runner Automobile PLC
Customer relations > Management
Cross-selling financial services
Accesso online:http://hdl.handle.net/10361/22895

Accesso online

http://hdl.handle.net/10361/22895

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