An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector

An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Mahim, Mahia Sunnah
Rannpháirtithe:	Enam, Fabiha
Formáid:	Internship report
Teanga:	English
Foilsithe / Cruthaithe:	Brac University 2024
Ábhair:	Marketing Public relations Company promotions The Daily Star Public relations > Bangladesh
Rochtain ar líne:	http://hdl.handle.net/10361/22874

Míreanna comhchosúla

A report on the internship at The Daily Star
de réir: Amreen, Rasmia Rahman
Foilsithe / Cruthaithe: (2018)

A multimedia producer in The Daily Star
de réir: Ayon, Md. Khalid Hussain
Foilsithe / Cruthaithe: (2017)

Exploring online journalism at The Daily Star
de réir: Khatun, Asma
Foilsithe / Cruthaithe: (2018)

Practical observation and analysis of partnership management in The Daily Star
de réir: Hasan, Mahodi
Foilsithe / Cruthaithe: (2017)

A study on the role of public relations in STAR Cineplex
de réir: Zaman, Tasnim
Foilsithe / Cruthaithe: (2018)

A fruitful contact with the ‘Lifestyle’ and ‘Arts and Entertainment’ pages of The Daily Star
de réir: Sohana, Shahi
Foilsithe / Cruthaithe: (2016)

Internship reflections on journalism: an observation from The Daily Star
de réir: Rafi, Momena Rahman
Foilsithe / Cruthaithe: (2018)

Experiencing the world of print media at The Daily Star
de réir: Alam, Rubaiat Tasnia
Foilsithe / Cruthaithe: (2022)

A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD
de réir: Tajrian, Shamima
Foilsithe / Cruthaithe: (2017)

Responsibility accounting, a case study on newspaper industry: The Daily Star
de réir: Anik, Imam Muttakee
Foilsithe / Cruthaithe: (2016)

Exploring the World of Journalism in print media at The Daily Star
de réir: Annan, Farjana Ahmed
Foilsithe / Cruthaithe: (2021)

Internship at The Daily Star
de réir: Rubel
Foilsithe / Cruthaithe: (2018)

Management of account receivable and accounts payable through software in the Daily Star
de réir: Mannan, Mahabuba
Foilsithe / Cruthaithe: (2016)

The Daily Star’s Recruitment and Selection Procedure
de réir: Yeasin, Nabid Akter
Foilsithe / Cruthaithe: (2022)

A profound learning experience at The Daily Star
de réir: Tasnim, Farhana
Foilsithe / Cruthaithe: (2024)

Internship as sub-editor at The Daily Star
de réir: Chowdhury, Prajukta Roy
Foilsithe / Cruthaithe: (2024)

Exploring the world of print media at The Daily Star
de réir: Amin, Md Sayeb Al
Foilsithe / Cruthaithe: (2024)

Public relations activity of Prime Bank Limited & it’s role in creating brand awareness
de réir: Islam, Rayhana
Foilsithe / Cruthaithe: (2023)

A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers
de réir: Islam, Aminul
Foilsithe / Cruthaithe: (2018)

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise /
de réir: Franklin, Reece A.
Foilsithe / Cruthaithe: (1996)

Marketing functions of Super Star Group
de réir: Das, Tapas
Foilsithe / Cruthaithe: (2019)

Equations of motion in general relativity
de réir: Asada, H.

The recruitment and selection process of The Daily Star
de réir: Arafat, Sheikh Yasir
Foilsithe / Cruthaithe: (2018)

Handbook of public relations & communication : a planned approach for creating results /
de réir: Balan, K. R.
Foilsithe / Cruthaithe: (1994)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
de réir: Rahman, Mahamudur
Foilsithe / Cruthaithe: (2020)

Advertising and promotion : an integrated marketing communications perspective /
de réir: Belch, George E. (George Edward), 1951-
Foilsithe / Cruthaithe: (2010)

Promotional Strategies of Savlon (ACI Consumer Brand)
de réir: Nadvi, Nistar Ahmed
Foilsithe / Cruthaithe: (2019)

Marketing strategies and communications management at Amari Dhaka
de réir: Karmoker, Maryan
Foilsithe / Cruthaithe: (2020)

Networks in marketing /
Foilsithe / Cruthaithe: (1996)

Advertising and promotion : an integrated marketing communications perspective /
de réir: Belch, George E. (George Edward), 1951-, et al.
Foilsithe / Cruthaithe: (2021)

Internship at Daily Sun
de réir: Afroz, Fatema
Foilsithe / Cruthaithe: (2018)

Public relations for a better world /
de réir: Gopal, Ajit S.
Foilsithe / Cruthaithe: (1995)

Consumer acceptance of culinary products with the aid of sales promotion
de réir: Fuad, Omar Farhan
Foilsithe / Cruthaithe: (2022)

The impact of digital marketing in building customer relationship and brand promotion
de réir: Khan, Sanzeeda Islam
Foilsithe / Cruthaithe: (2020)

Unraveling public relations’ facets at Forethought PR
de réir: Maliha, Maisha
Foilsithe / Cruthaithe: (2022)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
de réir: Ahona, Annan Masum
Foilsithe / Cruthaithe: (2024)

Public relations writing : the essentials of style and format /
de réir: Bivins, Thomas H. (Thomas Harvey), 1947-
Foilsithe / Cruthaithe: (2012)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
de réir: Khondokar, Golam Ishtiaq
Foilsithe / Cruthaithe: (2017)

Exploring different aspects of public relations at Backpage PR
de réir: Tasneem, Zarin
Foilsithe / Cruthaithe: (2023)

Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited.
de réir: Arafath, Nafiz Akter
Foilsithe / Cruthaithe: (2023)