An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector

An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Mahim, Mahia Sunnah
Andre forfattere:	Enam, Fabiha
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Marketing Public relations Company promotions The Daily Star Public relations > Bangladesh
Online adgang:	http://hdl.handle.net/10361/22874

Lignende værker

A report on the internship at The Daily Star
af: Amreen, Rasmia Rahman
Udgivet: (2018)

A multimedia producer in The Daily Star
af: Ayon, Md. Khalid Hussain
Udgivet: (2017)

Exploring online journalism at The Daily Star
af: Khatun, Asma
Udgivet: (2018)

Practical observation and analysis of partnership management in The Daily Star
af: Hasan, Mahodi
Udgivet: (2017)

A study on the role of public relations in STAR Cineplex
af: Zaman, Tasnim
Udgivet: (2018)

A fruitful contact with the ‘Lifestyle’ and ‘Arts and Entertainment’ pages of The Daily Star
af: Sohana, Shahi
Udgivet: (2016)

Internship reflections on journalism: an observation from The Daily Star
af: Rafi, Momena Rahman
Udgivet: (2018)

Experiencing the world of print media at The Daily Star
af: Alam, Rubaiat Tasnia
Udgivet: (2022)

A critical analysis on consumption behavior and future projection of print media: a business case of The Daily Star BD
af: Tajrian, Shamima
Udgivet: (2017)

Responsibility accounting, a case study on newspaper industry: The Daily Star
af: Anik, Imam Muttakee
Udgivet: (2016)

Exploring the World of Journalism in print media at The Daily Star
af: Annan, Farjana Ahmed
Udgivet: (2021)

Internship at The Daily Star
af: Rubel
Udgivet: (2018)

Management of account receivable and accounts payable through software in the Daily Star
af: Mannan, Mahabuba
Udgivet: (2016)

The Daily Star’s Recruitment and Selection Procedure
af: Yeasin, Nabid Akter
Udgivet: (2022)

A profound learning experience at The Daily Star
af: Tasnim, Farhana
Udgivet: (2024)

Internship as sub-editor at The Daily Star
af: Chowdhury, Prajukta Roy
Udgivet: (2024)

Exploring the world of print media at The Daily Star
af: Amin, Md Sayeb Al
Udgivet: (2024)

Public relations activity of Prime Bank Limited & it’s role in creating brand awareness
af: Islam, Rayhana
Udgivet: (2023)

A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers
af: Islam, Aminul
Udgivet: (2018)

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise /
af: Franklin, Reece A.
Udgivet: (1996)

Marketing functions of Super Star Group
af: Das, Tapas
Udgivet: (2019)

Equations of motion in general relativity
af: Asada, H.

The recruitment and selection process of The Daily Star
af: Arafat, Sheikh Yasir
Udgivet: (2018)

Handbook of public relations & communication : a planned approach for creating results /
af: Balan, K. R.
Udgivet: (1994)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
af: Rahman, Mahamudur
Udgivet: (2020)

Advertising and promotion : an integrated marketing communications perspective /
af: Belch, George E. (George Edward), 1951-
Udgivet: (2010)

Promotional Strategies of Savlon (ACI Consumer Brand)
af: Nadvi, Nistar Ahmed
Udgivet: (2019)

Marketing strategies and communications management at Amari Dhaka
af: Karmoker, Maryan
Udgivet: (2020)

Networks in marketing /
Udgivet: (1996)

Advertising and promotion : an integrated marketing communications perspective /
af: Belch, George E. (George Edward), 1951-, et al.
Udgivet: (2021)

Internship at Daily Sun
af: Afroz, Fatema
Udgivet: (2018)

Public relations for a better world /
af: Gopal, Ajit S.
Udgivet: (1995)

Consumer acceptance of culinary products with the aid of sales promotion
af: Fuad, Omar Farhan
Udgivet: (2022)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)

Unraveling public relations’ facets at Forethought PR
af: Maliha, Maisha
Udgivet: (2022)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
af: Ahona, Annan Masum
Udgivet: (2024)

Public relations writing : the essentials of style and format /
af: Bivins, Thomas H. (Thomas Harvey), 1947-
Udgivet: (2012)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
af: Khondokar, Golam Ishtiaq
Udgivet: (2017)

Exploring different aspects of public relations at Backpage PR
af: Tasneem, Zarin
Udgivet: (2023)

Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited.
af: Arafath, Nafiz Akter
Udgivet: (2023)