An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| অন্যান্য লেখক: | |
| বিন্যাস: | Internship report |
| ভাষা: | English |
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Brac University
2024
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| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/22874 |
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10361-22874 |
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10361-228742024-05-19T21:01:52Z An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector Mahim, Mahia Sunnah Enam, Fabiha Brac Business School, Brac University Marketing Public relations Company promotions The Daily Star Marketing Public relations--Bangladesh This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 39-41). I decided to start my internship at The Daily Star because it seemed like the best place for me to apply what I've learned in school and pursue my interests. Starting on March 1, 2023, I interned at "The Daily Star" as a feature writer until May 31, 2023, as part of my undergraduate degree. During my twelve weeks here, I have seen several stages of the news making and feature writing processes. This internship gave me a front-row seat to The Daily Star's feature-writing and -editing process. I've contributed to the field in various ways, including writing features and working on other relevant projects. So, in this internship report, I'll be focusing on how I went about writing features. This paper has three sections. The first chapter introduces the concept of The Daily Star and covers its background, ad pricing, sub-brand policies, and social media and digital marketing strategies. The second chapter provides a high-level overview of the Bangladeshi newspaper industry, including a SWOT analysis, promotional marketing, and the current state of digital public involvement with The Daily Star on social media. However, the primary rival to The Daily Star's data analysis continues to be the emphasis of this chapter. My internship at Daily Star provides the context for the third chapter's discussion of approach and implication. I have also made connections between my personal experience and several scholarly notions. My writing has improved, and I've gained fresh knowledge and perspective on pressing social problems thanks to this experience. This paper, in its entirety, is a retrospective of my time spent developing as a feature writer at The Daily Star. Mahia Sunnah Mahim B. Business Administration 2024-05-19T09:21:48Z 2024-05-19T09:21:48Z ©2023 2023-09 Internship report ID 19104120 http://hdl.handle.net/10361/22874 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 51 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing Public relations Company promotions The Daily Star Marketing Public relations--Bangladesh |
| spellingShingle |
Marketing Public relations Company promotions The Daily Star Marketing Public relations--Bangladesh Mahim, Mahia Sunnah An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Enam, Fabiha |
| author_facet |
Enam, Fabiha Mahim, Mahia Sunnah |
| format |
Internship report |
| author |
Mahim, Mahia Sunnah |
| author_sort |
Mahim, Mahia Sunnah |
| title |
An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector |
| title_short |
An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector |
| title_full |
An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector |
| title_fullStr |
An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector |
| title_full_unstemmed |
An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector |
| title_sort |
analysis of the effectiveness of marketing and public relations strategies on company promotions: a case study of daily star digital sector |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22874 |
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