Strategic advertising campaign development at Bangladesh Bank
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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2024
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| Mynediad Ar-lein: | http://hdl.handle.net/10361/22865 |
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10361-228652024-05-19T21:02:44Z Strategic advertising campaign development at Bangladesh Bank Uddin, Mir Farhan Islam, Mohammad Shahidul Brac Business School, Brac University Strategic advertising Advertising campaigns Financial literacy Bangladesh Bank Advertising campaigns Banks and banking Bangladesh Bank This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 49-50). This in-depth analysis looks at how Bangladesh Bank, the country's central bank, developed a targeted advertising campaign. The Bangladesh Bank is crucial to the nation's economic growth, monetary policy implementation, and financial stability. The goal of this study is to evaluate how well strategic marketing campaigns communicate the bank's policies to various stakeholders. An overview of the study's history and the significance of effective communication in the central banking sector opens the report. It defines the problem statement and highlights the demand for a carefully thought-out advertising approach. To evaluate the effect of advertising campaigns on public awareness and comprehension of central bank policies, the research questions and objectives are outlined. In summary, this study underscores the importance of strategic advertisement campaigns in central bank communication and their potential to foster financial literacy and public trust. It provides valuable insights for Bangladesh Bank and other central banks aiming to optimize their communication strategies in an ever-evolving financial landscape. The subject matter analysis of interview data is covered in the data analysis section and provides insights into the success of advertising campaigns. Results and discussions highlight the key findings, highlighting the contribution of advertising campaigns to raising public awareness, trust, and financial literacy. The main conclusions, the study's theoretical and practical implications, and a summary of the thesis are all included in the conclusion. The small sample size and the possibility of bias in participant replies are acknowledged as limitations. Future study ideas are offered, such as examining the effects of cutting-edge technologies and conducting comparisons of other central banks. Mir Farhan Uddin B. Business Administration 2024-05-19T06:28:47Z 2024-05-19T06:28:47Z ©2023 2023-09 Internship report ID 18304110 http://hdl.handle.net/10361/22865 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 51 pages application/pdf |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Strategic advertising Advertising campaigns Financial literacy Bangladesh Bank Advertising campaigns Banks and banking Bangladesh Bank |
| spellingShingle |
Strategic advertising Advertising campaigns Financial literacy Bangladesh Bank Advertising campaigns Banks and banking Bangladesh Bank Uddin, Mir Farhan Strategic advertising campaign development at Bangladesh Bank |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Islam, Mohammad Shahidul |
| author_facet |
Islam, Mohammad Shahidul Uddin, Mir Farhan |
| format |
Internship report |
| author |
Uddin, Mir Farhan |
| author_sort |
Uddin, Mir Farhan |
| title |
Strategic advertising campaign development at Bangladesh Bank |
| title_short |
Strategic advertising campaign development at Bangladesh Bank |
| title_full |
Strategic advertising campaign development at Bangladesh Bank |
| title_fullStr |
Strategic advertising campaign development at Bangladesh Bank |
| title_full_unstemmed |
Strategic advertising campaign development at Bangladesh Bank |
| title_sort |
strategic advertising campaign development at bangladesh bank |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22865 |
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AT uddinmirfarhan strategicadvertisingcampaigndevelopmentatbangladeshbank |
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