Understanding the out of home hot beverage and snacking industry of Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Natura: | Internship report |
| Lingua: | English |
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Brac University
2024
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| Accesso online: | http://hdl.handle.net/10361/22766 |
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10361-22766 |
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Brac University |
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Institutional Repository |
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English |
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Snacking industry Snack food industry. Snack food industry. |
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Snacking industry Snack food industry. Snack food industry. Sanjeen, Linia Understanding the out of home hot beverage and snacking industry of Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
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Khan, Tanzin |
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Khan, Tanzin Sanjeen, Linia |
| format |
Internship report |
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Sanjeen, Linia |
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Sanjeen, Linia |
| title |
Understanding the out of home hot beverage and snacking industry of Bangladesh |
| title_short |
Understanding the out of home hot beverage and snacking industry of Bangladesh |
| title_full |
Understanding the out of home hot beverage and snacking industry of Bangladesh |
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Understanding the out of home hot beverage and snacking industry of Bangladesh |
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Understanding the out of home hot beverage and snacking industry of Bangladesh |
| title_sort |
understanding the out of home hot beverage and snacking industry of bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22766 |
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AT sanjeenlinia understandingtheoutofhomehotbeverageandsnackingindustryofbangladesh |
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10361-227662024-05-12T05:03:18Z Understanding the out of home hot beverage and snacking industry of Bangladesh Sanjeen, Linia Khan, Tanzin Brac Business School, Brac University Snacking industry Snack food industry. Snack food industry. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship reports. Includes bibliographical references (pages 71-73). We are all living in a very fast and dynamic world where we all are busy, having barely any time to ourselves. As we are busy, we seldom get time to take care of ourselves and keep our health in check. In the context of Bangladesh, we can see that the number of restaurants and small cloud restaurants/stalls are increasing rapidly, selling different types of food which look very appetizing to the eyes. In our day-to-day busy lives, we often find ourselves ordering food from outside or grabbing any kind of “finger food” in between our busy schedules; i.e University classes or office work. There are a total of 51 Universities in Dhaka alone and one can only assume the number of food stalls, vans, cafeteria food and restaurants available in the surrounding areas of the Universities which enable people access to convenient food. Not just in the case of Universities, our busy lives have led us to moving away from healthier practices and healthier food to provide fuel to our body. Due to a shift in taste, coffee has replaced tea as the most common beverage, and this is all due to the incredible economic expansion of the nation. More and more customers are increasingly gravitating toward drinking coffee due to its unique flavor and health advantages. Some customers are even switching from tea to coffee. Without a cup of coffee to sip while working, life would feel impossible for many individuals, including professionals and students. The majority of people who drink coffee believe that doing so during work breaks will provide them more energy and enable them to work for an extended period of time. As a result, Bangladesh has seen a sharp increase in coffee consumption, and the industry has experienced strong development over the past few years. The market is expanding by 10% yearly, and the annual demand for coffee is 1,300 tons, according to industry sources. The present size of the coffee market is Tk 600 crore, according to statistics from the Department of Agricultural Extension (DAE). The information above gives us insight about the demand for beverage in Bangladesh. The busy lives that we lead seems to get better with a cup of coffee. As a result, Unilever Bangladesh Limited came up with a project to introduce a dispenser machine which would offer some of the best selling health drinks of the company, drinks we are familiar with from as early as our childhood and to this day, the drinks have credible performance at the market. The gap that Unilever is trying to cover with the launch of this project is the sheer absence of more healthier choices in the beverage and snacking sector. In order to take the project to further execution stages, we conducted surveys for our target audience which are Universities and offices. The survey results helped to analyze the demand for the products we are offering and the responsiveness of the said target audience. We also made visits to different retail shops and general trade shops to understand the demand for the products before initial launch. The surveys were important to understand and develop volume forecasts for the first year. The aim of Unilever is to meet the nutritional gap of the target audience by providing them both healthy and tasty beverages and snack in between their busy schedules. Our target locations for placement are University cafeterias and Office pantry/cafeteria. There is an evident gap in the beverage and snacking market which fails to meet the nutritional aspects and this project would be a good starting point to fill the gap in the market. Linia Sanjeen B. Business Administration 2024-05-07T09:08:14Z 2024-05-07T09:08:14Z 2022 2022-10 Internship report ID: 19304104 http://hdl.handle.net/10361/22766 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 73 pages application/pdf Brac University |