Enhancing the digital reputation score of Airtel buzz
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Internship report |
| 语言: | English |
| 出版: |
Brac University
2024
|
| 主题: | |
| 在线阅读: | http://hdl.handle.net/10361/22764 |
| id |
10361-22764 |
|---|---|
| record_format |
dspace |
| spelling |
10361-227642024-05-07T21:05:58Z Enhancing the digital reputation score of Airtel buzz Amin, Fahmida Hossain, Saif Brac Business School, Brac University Airtel buzz Digital reputation score Telecom industry Digital media Facebook campaigns Customer services--Technological innovations. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship reports. Includes bibliographical references (page 66). In this report, I've included quantitative and qualitative learnings, as well as personal reflections on them. Understanding the methodologies underpinning real-life core branding activities was an enthralling experience for me since I could quickly connect the practices to my theoretical learnings. The major goal of this research is to identify potential tactics to execute that will result in an increased Digital Reputation Score for Airtel Buzz. I was in charge of developing tactics for Airtel Buzz's social media platforms in order to increase favorable attitude among customers over time. I could immediately connect theoretical understanding to corporate life activities. One of the fundamental goals of every brand operating in a competitive industry is to stay relevant in the minds of customers through innovative campaigns and collecting as many market shares as possible in order to deal with churning concerns. On top of top-notch required services, it is vital for each team of firm units in the market operation team to deliver a little bit more than what competitors are providing. Because the younger generation of Airtel's target consumers enjoys staying online, the Airtel Brand business unit decided to use the opportunity to develop specialized marketing methods based on their previously established core competency of being the best network for today's youth. This report includes the selected tactics to fulfill the study's purpose while providing insights into the dynamic operations of a multinational corporation's market operation division in our country, based on information obtained during the internship term and careful analysis by specialists. Fahmida Amin B. Business Administration 2024-05-07T09:04:02Z 2024-05-07T09:04:02Z 2022 2022-11 Internship report ID: 18304008 http://hdl.handle.net/10361/22764 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 66 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Airtel buzz Digital reputation score Telecom industry Digital media Facebook campaigns Customer services--Technological innovations. |
| spellingShingle |
Airtel buzz Digital reputation score Telecom industry Digital media Facebook campaigns Customer services--Technological innovations. Amin, Fahmida Enhancing the digital reputation score of Airtel buzz |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Hossain, Saif |
| author_facet |
Hossain, Saif Amin, Fahmida |
| format |
Internship report |
| author |
Amin, Fahmida |
| author_sort |
Amin, Fahmida |
| title |
Enhancing the digital reputation score of Airtel buzz |
| title_short |
Enhancing the digital reputation score of Airtel buzz |
| title_full |
Enhancing the digital reputation score of Airtel buzz |
| title_fullStr |
Enhancing the digital reputation score of Airtel buzz |
| title_full_unstemmed |
Enhancing the digital reputation score of Airtel buzz |
| title_sort |
enhancing the digital reputation score of airtel buzz |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22764 |
| work_keys_str_mv |
AT aminfahmida enhancingthedigitalreputationscoreofairtelbuzz |
| _version_ |
1814309874903810048 |