Raising awareness on necessity of consuming milk daily through branding activations

Raising awareness on necessity of consuming milk daily through branding activations

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Manylion Llyfryddiaeth
Prif Awdur:	Akhter, Saif
Awduron Eraill:	Mohammad Al-Din, Mr. Zaheed Husein
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2024
Pynciau:	Raising awareness Consuming milk Branding activations Branding (Marketing)
Mynediad Ar-lein:	http://hdl.handle.net/10361/22761

Eitemau Tebyg

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
gan: Rahman, Md. Zubair
Cyhoeddwyd: (2021)

The relation between brand awareness and repeat purchase
gan: Zaman, Anis Uz
Cyhoeddwyd: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
gan: Pal, Shrabanee
Cyhoeddwyd: (2019)

Impact of digital marketing on brand awareness
gan: Haq, Navid Alvi
Cyhoeddwyd: (2024)

Brand activation - a focused marketing concept (Nido FortiGrow City)
gan: Asad, Rashedul Kabir
Cyhoeddwyd: (2017)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
gan: Sultana, Jesmin
Cyhoeddwyd: (2024)

Public relations activity of Prime Bank Limited & it’s role in creating brand awareness
gan: Islam, Rayhana
Cyhoeddwyd: (2023)

Consumer’s brand switching tendency inside telecommunication industry
gan: Adila, Fariha Noor
Cyhoeddwyd: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
gan: Khondokar, Golam Ishtiaq
Cyhoeddwyd: (2017)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
gan: Costa, Chowa Francisca
Cyhoeddwyd: (2023)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
gan: Priyanka, Afsary Adiba
Cyhoeddwyd: (2016)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
gan: Saquib, Mohammad Nazmus
Cyhoeddwyd: (2024)

Impact of digital marketing on brand awareness
gan: Mahmud, Frahim
Cyhoeddwyd: (2017)

Brand awareness and business development through digital marketing
gan: Hossain, Md Amir
Cyhoeddwyd: (2018)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

Study on measuring brand awareness of OPPO Bangladesh
gan: Musavee, Tehsin
Cyhoeddwyd: (2018)

Implementation of tactical strategy to change consumer perception of Fresh Milk Powder
gan: Auvik, Shadman
Cyhoeddwyd: (2021)

Brand activation in below the line marketing
gan: Sutirtha, Shafiqul Islam
Cyhoeddwyd: (2013)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
gan: Neha, Tafriha Kamrul
Cyhoeddwyd: (2024)

Market readiness and opportunities for air purifiers marketed by Singer Bangladesh Limited
gan: Rummat, Shadman Sakib
Cyhoeddwyd: (2022)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
gan: Bhuiyan, Rafiur Rahman
Cyhoeddwyd: (2019)

The effect of advertising awareness on brand equity in social media
gan: Jabin, Siddiqua Mahe
Cyhoeddwyd: (2022)

Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
gan: Ferdosi, Kazi Humaira
Cyhoeddwyd: (2024)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
gan: Mamun, Md. Abdullah Al
Cyhoeddwyd: (2018)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

Employer branding of Robi Axiata Limited
gan: Fayem, Naimul Hasan
Cyhoeddwyd: (2014)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
gan: Khan, Zahidur Rahim
Cyhoeddwyd: (2023)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
gan: Fahad, Shafayet Ullah
Cyhoeddwyd: (2024)

Isolation and identification of coliform bacteria from spicy yogurt milk and plain butter milk sold in different markets of Dhaka city
gan: Azam, Ariful
Cyhoeddwyd: (2018)

Employer branding of Daraz Bangladesh Ltd.
gan: Chowdhury, Sreejon
Cyhoeddwyd: (2021)

Shoppers study of ACI Pure Salt
gan: Uddin, Moin
Cyhoeddwyd: (2017)

Re-branding of a corporate brand: A case on Meghna Group of Industries
gan: Hossain, Md. Mazid
Cyhoeddwyd: (2021)

Key HR practices & employer branding activities at Syngenta Bangladesh Ltd.
gan: Promee, Nazifa Tasnim
Cyhoeddwyd: (2023)

Marketing and Brand Communication of SEBL | DX Group
gan: Bin Azad, Kazi Zonaid
Cyhoeddwyd: (2023)

Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
Cyhoeddwyd: (2002)

Brands and firebrands : insights from experts /
Cyhoeddwyd: (2003)

Consumers perspective of Kazi Farms Kitchen’s frozen food safety
gan: Salahuddin, Md Tasnim Bin
Cyhoeddwyd: (2024)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
gan: Ridoy, Reazul Islam
Cyhoeddwyd: (2017)