Cross-cultural analysis of digital marketing influence on consumer behavior for consel health
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Формат: | Internship report |
| Мова: | English |
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Brac University
2024
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| Онлайн доступ: | http://hdl.handle.net/10361/22756 |
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10361-227562024-05-07T21:03:28Z Cross-cultural analysis of digital marketing influence on consumer behavior for consel health Dorji, Tandin Islam, Md. Shamimul Brac Business School, Brac University Consel health Digital marketing Cross-cultural consumer behaviors Strategies and practices Cross-cultural studies--Research. Internet marketing. Consumer behavior This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 98). This report explores how digital marketing influences consumer behavior across different cultural markets. The evaluation is done using an online survey, consumer data, and relevant concepts on culture. The quantitative information was collected from Consel Health and the qualitative information was collected through internet sources and online surveys of consumers. The findings highlight the digital strategies of Consel Health and it reveals what kind of digital marketing campaigns the consumer prefers. The analysis is done based on preference, purchasing intention, attitude, loyalty, ROI, conversion rate, engagement rate, and online questionnaire report. The report assesses Consel Health's digital marketing strategy based on cross-cultural reflections, emphasizing the importance of adjusting creativity to resonate with buyers' cultural contexts for greater effectiveness and engagement. In conclusion, Consel Health must employ culturally sensitive digital marketing strategies. This will assist with laying out uprightness, limit apparent risks, and upgrade site availability for customers from different social foundations. Along these lines, it brings about more significant levels of online commitment and sale conversions. Consel Health aims to improve its digital marketing strategy to serve its diverse customers better and maintain its position as Bangladesh's best telemedicine and mental health counseling services provider. Tandin Dorji B. Business Administration 2024-05-07T05:59:13Z 2024-05-07T05:59:13Z ©2023 2023-12 Internship report ID 20104170 http://hdl.handle.net/10361/22756 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 98 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Consel health Digital marketing Cross-cultural consumer behaviors Strategies and practices Cross-cultural studies--Research. Internet marketing. Consumer behavior |
| spellingShingle |
Consel health Digital marketing Cross-cultural consumer behaviors Strategies and practices Cross-cultural studies--Research. Internet marketing. Consumer behavior Dorji, Tandin Cross-cultural analysis of digital marketing influence on consumer behavior for consel health |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Islam, Md. Shamimul |
| author_facet |
Islam, Md. Shamimul Dorji, Tandin |
| format |
Internship report |
| author |
Dorji, Tandin |
| author_sort |
Dorji, Tandin |
| title |
Cross-cultural analysis of digital marketing influence on consumer behavior for consel health |
| title_short |
Cross-cultural analysis of digital marketing influence on consumer behavior for consel health |
| title_full |
Cross-cultural analysis of digital marketing influence on consumer behavior for consel health |
| title_fullStr |
Cross-cultural analysis of digital marketing influence on consumer behavior for consel health |
| title_full_unstemmed |
Cross-cultural analysis of digital marketing influence on consumer behavior for consel health |
| title_sort |
cross-cultural analysis of digital marketing influence on consumer behavior for consel health |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22756 |
| work_keys_str_mv |
AT dorjitandin crossculturalanalysisofdigitalmarketinginfluenceonconsumerbehaviorforconselhealth |
| _version_ |
1814308572324954112 |