Guerilla marketing in BD: Functionality & challenges

Guerilla marketing in BD: Functionality & challenges

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter:	Fuad, Izaz Ahmed
Andre forfattere:	Akter, Ms. Tania
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Guerilla marketing Social media Influencer marketing Marketing. Entrepreneurship > Psychological aspects. Marketing > Management. Small business > Management.
Online adgang:	http://hdl.handle.net/10361/22738

Lignende værker

Impact of social media marketing and influencer marketing in today’s age
af: Zaman, Humaira
Udgivet: (2019)

Exploring through the digital edge: application of present-day tactics in modernized marketing digitally by CSR Axis Limited
af: Ahmed, Ehsan
Udgivet: (2024)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
af: Sheba, Nujhat
Udgivet: (2018)

The marketing challenge /
af: Mazur, Laura
Udgivet: (1993)

Analysis of different marketing strategies adopted by a Startup under social engagement group
af: Mahdee, Md. Fuad Hassan
Udgivet: (2022)

How X integrated marketing agency is shaping community management through social media
af: Meheruz, Samara
Udgivet: (2021)

Effectiveness of influencer marketing on Generation Z of Bangladesh
af: Tasfi, Rifa Tasfia
Udgivet: (2024)

Entrepreneurship in digital marketing industry
af: Yasin, Maher
Udgivet: (2018)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
af: Rahman, Mahamudur
Udgivet: (2020)

How Social media platform is taking over mainstream marketing channels.
af: Bin Azad, Rifat
Udgivet: (2022)

101 ways to get more business /
af: Foster, Timothy R. V.
Udgivet: (1992)

Exploring the intersection of HR, administration, and marketing: a report on pulse healthcare services
af: Shariar, Md. Mahir
Udgivet: (2024)

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.
af: Chowdhury, Azmain Faek
Udgivet: (2024)

Dependence on social media in the Bangladesh market industry
af: Monira, Sayeda Sirajum
Udgivet: (2023)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
af: Sakib, Shah Mohd Sadnan
Udgivet: (2018)

Prospects and challenges of digital marketing - a report on Grey Dhaka
af: Hossain, Mahir
Udgivet: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

An in-depth analysis of the operations workflow of a Bangladeshi advertising agency (Glitch DHK)
af: Karim, Syeda Anan
Udgivet: (2024)

Effectiveness of digital marketing through social media campaign
af: Chowdhury, Mumtarin Ashab
Udgivet: (2018)

Sales and marketing strategies of Business Solutions Limited
af: Paul, Bishal
Udgivet: (2018)

Marketing /
af: Lamb, Charles W.
Udgivet: (1999)

Opportunities and challenges of digital marketing in Bangladesh
af: Chowdhury, Md. Abu Bakar
Udgivet: (2016)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
af: Neha, Tafriha Kamrul
Udgivet: (2024)

Marketing management and strategy /
af: Doyle, Peter, 1943 June 23-2003
Udgivet: (2006)

Study onthe use social media for marketing of brands
af: Nawar, Fairooz
Udgivet: (2017)

Customer engagement process of X integrated marketing agency
af: Islam, Md. Mariful
Udgivet: (2024)

Strategic marketing management in Asia: case studies and lessons across industries
Udgivet: (2017)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
af: Khan, Ashiqul Haque
Udgivet: (2020)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
af: Nion, Sajid Hasan
Udgivet: (2019)

E-commerce marketing practices for consumer goods in Bangladesh
af: Hasan, Syed Sadat
Udgivet: (2024)

Using marketing mix to launch a new bike brand in the market
af: Ahmed, Jawad
Udgivet: (2019)

Impact of social media marketing on event factory
af: Shahriar, Abrar
Udgivet: (2019)

Strategic approach to use social media for marketing in perspective of Bangladesh
af: Rahman, Afshana
Udgivet: (2016)

Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
af: Rahman, Tanzeela
Udgivet: (2017)

The impact of Social Media on Lead Generation
af: Khan, Maisha Maliha
Udgivet: (2022)

The collaboration of social media management and creative teamwork at Paper Rhyme
af: Mim, Samiha Tabassum
Udgivet: (2024)

Impact of social media marketing in BRAC Bank
af: Raihan Dipto, Md. Hasin
Udgivet: (2023)

Service marketing of Field Information Solution Limited
af: Islam, Md. Mominul
Udgivet: (2023)

Customer engagement through social media
af: Ayaz, Mohammed
Udgivet: (2024)

Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD)
af: Abida, Dina
Udgivet: (2024)