Services marketing and branding strategies of Englishplz Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2021.
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| Format: | Internship report |
| Langue: | English |
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Brac University
2024
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| Accès en ligne: | http://hdl.handle.net/10361/22735 |
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10361-227352024-05-05T21:02:57Z Services marketing and branding strategies of Englishplz Limited Morshed, Zarif Saajid, Syed Ibrahim Brac Business School, Brac University Service marketing Brand strategies Englishplz Limited Advertising--Brand name products. Branding (Marketing) Consumers' preferences. This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2021. Cataloged from PDF version of internship reports. Includes bibliographical references (page 26). The internship report is a prerequisite for the MBA program completion at BRAC University. The internship report focuses on the EdTech startup named Englishplz Limited’s service marketing and branding strategies. Englishplz is the country’s first English speaking practice application, which started its journey with the aim of providing English language learning through using an app. Several aspects of the service marketing are discussed in this report, which ranges from the gap model analysis, service blueprint, service marketing triangle, service recovery to managing capacity and demand. Aside from the service marketing aspects, marketing promotions and medium through which promotions are carried out also discussed in the report. Being a remote based service, Englishplz focuses on marketing promotions through digital communication channels. In terms of brand strategies core focus was given in the brand positioning and pricing strategy. Despite being a service organization, the report states some major difficulties Englishplz is facing at present and some possible solutions are provided to make the service more attractive towards the customers. Zarif Morshed M. Business Administration 2024-05-05T09:46:33Z 2024-05-05T09:46:33Z 2021 2021-10 Internship report ID: 19364062 http://hdl.handle.net/10361/22735 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 26 pages application/pdf Brac University |
| institution |
Brac University |
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Institutional Repository |
| language |
English |
| topic |
Service marketing Brand strategies Englishplz Limited Advertising--Brand name products. Branding (Marketing) Consumers' preferences. |
| spellingShingle |
Service marketing Brand strategies Englishplz Limited Advertising--Brand name products. Branding (Marketing) Consumers' preferences. Morshed, Zarif Services marketing and branding strategies of Englishplz Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2021. |
| author2 |
Saajid, Syed Ibrahim |
| author_facet |
Saajid, Syed Ibrahim Morshed, Zarif |
| format |
Internship report |
| author |
Morshed, Zarif |
| author_sort |
Morshed, Zarif |
| title |
Services marketing and branding strategies of Englishplz Limited |
| title_short |
Services marketing and branding strategies of Englishplz Limited |
| title_full |
Services marketing and branding strategies of Englishplz Limited |
| title_fullStr |
Services marketing and branding strategies of Englishplz Limited |
| title_full_unstemmed |
Services marketing and branding strategies of Englishplz Limited |
| title_sort |
services marketing and branding strategies of englishplz limited |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22735 |
| work_keys_str_mv |
AT morshedzarif servicesmarketingandbrandingstrategiesofenglishplzlimited |
| _version_ |
1814308498411880448 |