The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiset tiedot
Päätekijä:	Ayon, Sadman Sakib
Muut tekijät:	Adrita, Ms Ummul Wara
Aineistotyyppi:	Internship report
Kieli:	English
Julkaistu:	Brac University 2024
Aiheet:	Digital marketing Social media Consumer Purchase decision Pandemic Internet marketing. Digital media.
Linkit:	http://hdl.handle.net/10361/22733

Samankaltaisia teoksia

Effect of digital media on consumer purchasing decision
Tekijä: Siddique, Rudmila
Julkaistu: (2017)

A study of the impact of electronic marketing on consumer’s purchasing behavior
Tekijä: Nizam, Md. Rashed
Julkaistu: (2018)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
Tekijä: Niloy, Abid Hasan
Julkaistu: (2024)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
Tekijä: Nidhi, Syeda Nusrat Taznin
Julkaistu: (2022)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
Tekijä: Neha, Tafriha Kamrul
Julkaistu: (2024)

How Digital marketing works on pandemic
Tekijä: Bin Fazal, Shah Md. Rifat
Julkaistu: (2023)

Dependence on social media in the Bangladesh market industry
Tekijä: Monira, Sayeda Sirajum
Julkaistu: (2023)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
Tekijä: Ahona, Annan Masum
Julkaistu: (2024)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
Tekijä: Karmaker, Samanta, et al.
Julkaistu: (2024)

Effectiveness of digital marketing through social media campaign
Tekijä: Chowdhury, Mumtarin Ashab
Julkaistu: (2018)

The future of digital marketing In Bangladesh
Tekijä: Firoz, Nafisa
Julkaistu: (2024)

Impacts on consumer behavior through online video advertisement
Tekijä: Bhuiyan, Anisul Islam
Julkaistu: (2021)

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
Tekijä: Akram, Irfan
Julkaistu: (2021)

Understanding customer behavioral change in X- integrated marketing agency
Tekijä: Soton, Sani Islam
Julkaistu: (2022)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
Tekijä: Pantho, Md. Humaun Kabir
Julkaistu: (2024)

Digital marketing communication in restaurants of Bangladesh : an in depth study on RainCloud Digital
Tekijä: Ratul, Kazi Ashiqur Rahman
Julkaistu: (2018)

The effect of advertising awareness on brand equity in social media
Tekijä: Jabin, Siddiqua Mahe
Julkaistu: (2022)

Importance of social media for Radiance Power Ltd.
Tekijä: Sakib, MD. Nazmus
Julkaistu: (2019)

The digital transformation of Bangladesh's marketing industry
Tekijä: Bruhi, Chowdhury A. K.
Julkaistu: (2017)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
Tekijä: Sheba, Nujhat
Julkaistu: (2018)

'Digital advertising' The New Age marketing and my working experience in this sphere
Tekijä: Hasnat, Sabit
Julkaistu: (2019)

Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
Tekijä: Roy, Aboni
Julkaistu: (2022)

Customer engagement through social media
Tekijä: Ayaz, Mohammed
Julkaistu: (2024)

How digital marketing enhances online businesses during the Covid pandemic
Tekijä: Rakin, Adib Sadaket
Julkaistu: (2024)

Customers-purchase decision: a study on Aamra Networks Limited
Tekijä: Sarker, Brototi
Julkaistu: (2021)

Communication via Digital Marketing
Tekijä: Kabir, Mahmud
Julkaistu: (2018)

Facebook: one of the most prominent and effective mass media for consumer promotion in Bangladesh
Tekijä: Aziz, Hesamul
Julkaistu: (2018)

Consumer behavioral intention on purchasing Omera LPG
Tekijä: Khan, Md. Javed
Julkaistu: (2019)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
Tekijä: Nion, Sajid Hasan
Julkaistu: (2019)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
Tekijä: Sakib, Shah Mohd Sadnan
Julkaistu: (2018)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
Tekijä: Khan, Nusrat Jahan
Julkaistu: (2023)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
Tekijä: Anzum, Humayra
Julkaistu: (2024)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
Tekijä: Priyanka, Afsary Adiba
Julkaistu: (2016)

Social media dependence in Bangladesh buffet restaurant sectors
Tekijä: Promee, Nishat Shama
Julkaistu: (2023)

Report on internship at Webable Digital
Tekijä: Gomes, Christina Isabela
Julkaistu: (2020)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
Tekijä: Chowdhury, Sunzid
Julkaistu: (2024)

Analyzing Ed-tech industry’s growth opportunity & educational development scope through digital marketing in Bangladesh: a follow up on ‘Innokids’ organization
Tekijä: Islam, Md. Toufiqul
Julkaistu: (2024)

Influence of digital marketing: connecting customers digitally with Symphony mobile
Tekijä: Rahman, SK. Moinur
Julkaistu: (2022)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
Tekijä: Sultana, Jesmin
Julkaistu: (2024)

Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd
Tekijä: Chowdhury, Mahtabashamin
Julkaistu: (2020)