The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter:	Ayon, Sadman Sakib
Andre forfattere:	Adrita, Ms Ummul Wara
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Digital marketing Social media Consumer Purchase decision Pandemic Internet marketing. Digital media.
Online adgang:	http://hdl.handle.net/10361/22733

Lignende værker

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A study of the impact of electronic marketing on consumer’s purchasing behavior
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Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
af: Niloy, Abid Hasan
Udgivet: (2024)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
af: Nidhi, Syeda Nusrat Taznin
Udgivet: (2022)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
af: Neha, Tafriha Kamrul
Udgivet: (2024)

How Digital marketing works on pandemic
af: Bin Fazal, Shah Md. Rifat
Udgivet: (2023)

Dependence on social media in the Bangladesh market industry
af: Monira, Sayeda Sirajum
Udgivet: (2023)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
af: Ahona, Annan Masum
Udgivet: (2024)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
af: Karmaker, Samanta, et al.
Udgivet: (2024)

Effectiveness of digital marketing through social media campaign
af: Chowdhury, Mumtarin Ashab
Udgivet: (2018)

The future of digital marketing In Bangladesh
af: Firoz, Nafisa
Udgivet: (2024)

Impacts on consumer behavior through online video advertisement
af: Bhuiyan, Anisul Islam
Udgivet: (2021)

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
af: Akram, Irfan
Udgivet: (2021)

Understanding customer behavioral change in X- integrated marketing agency
af: Soton, Sani Islam
Udgivet: (2022)

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
af: Pantho, Md. Humaun Kabir
Udgivet: (2024)

Digital marketing communication in restaurants of Bangladesh : an in depth study on RainCloud Digital
af: Ratul, Kazi Ashiqur Rahman
Udgivet: (2018)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

Importance of social media for Radiance Power Ltd.
af: Sakib, MD. Nazmus
Udgivet: (2019)

The digital transformation of Bangladesh's marketing industry
af: Bruhi, Chowdhury A. K.
Udgivet: (2017)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
af: Sheba, Nujhat
Udgivet: (2018)

'Digital advertising' The New Age marketing and my working experience in this sphere
af: Hasnat, Sabit
Udgivet: (2019)

Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
af: Roy, Aboni
Udgivet: (2022)

Customer engagement through social media
af: Ayaz, Mohammed
Udgivet: (2024)

How digital marketing enhances online businesses during the Covid pandemic
af: Rakin, Adib Sadaket
Udgivet: (2024)

Customers-purchase decision: a study on Aamra Networks Limited
af: Sarker, Brototi
Udgivet: (2021)

Communication via Digital Marketing
af: Kabir, Mahmud
Udgivet: (2018)

Facebook: one of the most prominent and effective mass media for consumer promotion in Bangladesh
af: Aziz, Hesamul
Udgivet: (2018)

Consumer behavioral intention on purchasing Omera LPG
af: Khan, Md. Javed
Udgivet: (2019)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
af: Nion, Sajid Hasan
Udgivet: (2019)

Digital marketing ecosystem & digital transformation of Bangladesh marketing industry
af: Sakib, Shah Mohd Sadnan
Udgivet: (2018)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
af: Khan, Nusrat Jahan
Udgivet: (2023)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
af: Anzum, Humayra
Udgivet: (2024)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
af: Priyanka, Afsary Adiba
Udgivet: (2016)

Social media dependence in Bangladesh buffet restaurant sectors
af: Promee, Nishat Shama
Udgivet: (2023)

Report on internship at Webable Digital
af: Gomes, Christina Isabela
Udgivet: (2020)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
af: Chowdhury, Sunzid
Udgivet: (2024)

Analyzing Ed-tech industry’s growth opportunity & educational development scope through digital marketing in Bangladesh: a follow up on ‘Innokids’ organization
af: Islam, Md. Toufiqul
Udgivet: (2024)

Influence of digital marketing: connecting customers digitally with Symphony mobile
af: Rahman, SK. Moinur
Udgivet: (2022)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
af: Sultana, Jesmin
Udgivet: (2024)

Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd
af: Chowdhury, Mahtabashamin
Udgivet: (2020)