The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Định dạng: | Internship report |
| Ngôn ngữ: | English |
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Brac University
2024
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/22733 |
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10361-22733 |
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10361-227332024-05-05T21:03:49Z The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19) Ayon, Sadman Sakib Adrita, Ms Ummul Wara Brac Business School, Brac University Digital marketing Social media Consumer Purchase decision Pandemic Internet marketing. Digital media. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship reports. Includes bibliographical references (pages 52-53). My time as an intern at X- Integrated Marketing Agency is chronicled in this report. I've gained a lot of knowledge about digital marketing and other aspects of marketing during my internship. With the advent of digital marketing, consumer purchasing decisions have been drastically altered, and this report focuses on the impact of digital marketing communication on those decisions. The internet and social media apps have become an integral part of our daily lives in this digital age. There is a shift in how media and other channels operate in the digital age. Digital marketing has made it easier for businesses to get in touch with their customers, and this has resulted in a rise in sales. During the COVID-19 situation, digital purchasing has had a significant impact on the number of customers who can access products from the comfort of their own homes. When there is a pandemic, a large number of customers are using the Internet for online purchases (COVID-19). Consumers' purchasing decisions are the focus of this study, which takes a digital marketing communication perspective on things. Using survey data, we can predict and analyze customers' purchase decisions as they become more accustomed to making purchases online. With multiple accounts under our management, we can provide service to our clients on various levels and in various ways. Consequently, I intend to investigate the impact of digital marketing communication on consumer purchasing decisions in the context of a pandemic crisis. Sadman Sakib Ayon B. Business Administration 2024-05-05T09:38:56Z 2024-05-05T09:38:56Z 2022 2022-05 Internship report ID: 19304106 http://hdl.handle.net/10361/22733 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 62 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Social media Consumer Purchase decision Pandemic Internet marketing. Digital media. |
| spellingShingle |
Digital marketing Social media Consumer Purchase decision Pandemic Internet marketing. Digital media. Ayon, Sadman Sakib The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19) |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Adrita, Ms Ummul Wara |
| author_facet |
Adrita, Ms Ummul Wara Ayon, Sadman Sakib |
| format |
Internship report |
| author |
Ayon, Sadman Sakib |
| author_sort |
Ayon, Sadman Sakib |
| title |
The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19) |
| title_short |
The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19) |
| title_full |
The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19) |
| title_fullStr |
The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19) |
| title_full_unstemmed |
The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19) |
| title_sort |
influence of digital marketing communication on consumer purchasing decisions in a pandemic (covid-19) |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22733 |
| work_keys_str_mv |
AT ayonsadmansakib theinfluenceofdigitalmarketingcommunicationonconsumerpurchasingdecisionsinapandemiccovid19 AT ayonsadmansakib influenceofdigitalmarketingcommunicationonconsumerpurchasingdecisionsinapandemiccovid19 |
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