Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Dettagli Bibliografici
Autore principale: Jony, Md. Ali
Altri autori: Hossain,Saif
Natura: Tesi
Lingua:English
Pubblicazione: Brac University 2024
Soggetti:
MFS
Financial Inclusion
Customer loyalty
Competitive strategies
Customer retention
Finance > Technological innovations.
Financial institutions > Technological innovations.
Market surveys.
Accesso online:http://hdl.handle.net/10361/22727

Accesso online

http://hdl.handle.net/10361/22727

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