Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter: Jony, Md. Ali
Andre forfattere: Hossain,Saif
Format: Thesis
Sprog:English
Udgivet: Brac University 2024
Fag:
MFS
Financial Inclusion
Customer loyalty
Competitive strategies
Customer retention
Finance > Technological innovations.
Financial institutions > Technological innovations.
Market surveys.
Online adgang:http://hdl.handle.net/10361/22727

Internet

http://hdl.handle.net/10361/22727

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