Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiska uppgifter
Huvudupphovsman:	Jony, Md. Ali
Övriga upphovsmän:	Hossain,Saif
Materialtyp:	Lärdomsprov
Språk:	English
Publicerad:	Brac University 2024
Ämnen:	MFS Financial Inclusion Customer loyalty Competitive strategies Customer retention Finance > Technological innovations. Financial institutions > Technological innovations. Market surveys.
Länkar:	http://hdl.handle.net/10361/22727

Liknande verk

Beyond cash out: exploring the diversification of Mobile Financial Services (MFS) in Bangladesh: a study on Mobile Financial Services provider bKash
av: Fahim, Abdullah Al
Publicerad: (2024)

The potential data and financial risk of MFS (Mobile Financial Services) in Bangladesh
av: Hasan, Hasibul
Publicerad: (2024)

How non-brand shops and customers are getting benefitted through MFS (mobile financial service) like Bkash
av: Rashid, Md. Hasibur
Publicerad: (2024)

Scaling digital innovation for women’s financial inclusion
av: Mehedi, Abdullah Al
Publicerad: (2021)

Mystery shopping – an effective tool for quality assurance
av: Hasin, Ahmed Kamal
Publicerad: (2022)

CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh
av: Debi, Debosmita Roy
Publicerad: (2024)

Brand attributes that leads to increase in brand loyalty
av: Hoque, Farha Adiba
Publicerad: (2021)

Customer satisfaction of Mercantile Bank Limited
av: Rodela, Kasphia Mehajabin
Publicerad: (2021)

Driving financial inclusion of the unbanked population in Bangladesh–a study of IDLC Finance’s digital deposit scheme through bKash
av: Elora, Mashiat Hasan
Publicerad: (2024)

Analyzing consumer behavior and perception regarding Mobile Financial Service (MFS) in Bangladesh
av: Alam, Shihab Noor
Publicerad: (2020)

Customer engagement on social media to improve brand loyalty
av: Hasan, Md.Alif
Publicerad: (2024)

Ascribing dimensions enhancing employee innovation: function of job characteristics, psychological capital (PsyCap), work-based learning (WBL) and inventive environment
av: Aleen, Lamiza
Publicerad: (2022)

Investigating the challenges faced by bKash in implementing effective financial inclusion practices in Bangladesh
av: Chowdhury, Tasfia Tasnim
Publicerad: (2021)

The impact of research and innovation investment on Al- Arafah Islami Bank's financial performance
av: Shuborna, Rokhsana Nasrin
Publicerad: (2024)

Successful customer retention in a week /
av: Smith, Jane
Publicerad: (2000)

Control of fraud and unauthorized payments in the MFS industry: An exploratory study of bKash Limited
av: Benazir, Nafisa Sadaf
Publicerad: (2023)

Customer loyalty of Super Thai Plastic Ltd.
av: Rahman, Reaz
Publicerad: (2015)

Consumer’s brand switching tendency inside telecommunication industry
av: Adila, Fariha Noor
Publicerad: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
av: Pal, Shrabanee
Publicerad: (2019)

Technological advancement & financial performance analysis of BRAC Bank PLC
av: Ferdous, Sk. Sadia
Publicerad: (2024)

Impact of Fintech adoption on operating performance: a study on commercial banks in Bangladesh
av: Chowdhury, Md. Shurid
Publicerad: (2024)

MFS the missing puzzle piece to cashless Bangladesh? - a report on bKash
av: Ansar, Tazrian Binte
Publicerad: (2024)

Transaction monitoring in bKash Limited in global perspectives
av: Zaman, Tashfia Rifa
Publicerad: (2020)

Competition, Innovation, and Inclusive Growth.
Publicerad: (2021)

Growth in financial account ownership has slowed down in Bangladesh: Findings
av: TBS Report
Publicerad: (2023)

Partners and drivers attraction and retention strategies of Uber Bangladesh
av: Atia, Tabassum
Publicerad: (2019)

Mobile financial services and impact of Covid-19 on its growth: in context of Bangladesh
av: Khan, Sarah Nuzhat
Publicerad: (2022)

Customer contentment assessment of LankaBangla Finance Limited credit cards service
av: Fahim, Abedin Arshad
Publicerad: (2019)

Digital transformation of NRBC Bank PLC: customer experience from Imamgnaj branch
av: Tasnim, Maherin
Publicerad: (2024)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
av: Saquib, Mohammad Nazmus
Publicerad: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
av: Mamud, Dewan Seam
Publicerad: (2024)

Analyzing Youths use of Mobile Financial Services (MFS) - a focus on bKash
av: Ahmed, Nafisa
Publicerad: (2022)

The impact of Research and Innovation Investment on Bank’s financial performance: A study on Mutual Trust Bank Limited, Bangladesh
av: Yeasin, Hossain Mohammad
Publicerad: (2023)

Loyalty & customer buying behavior during pandemic period
av: Rahman, Md. Hasinur
Publicerad: (2023)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
av: Mazumder, Avranil
Publicerad: (2024)

Analyzing the customer’s perception about the service quality of customer service team of bKash
av: Alam, Tasnova
Publicerad: (2018)

Access barriers to financial inclusion: a study of the Ugandan case
av: Onzia, Judith Eyoa
Publicerad: (2021)

Understanding brand reputation and customer loyalty through online customer service VS offline customer service in X Solutions Limited
av: Kader, Syed Mashriqul
Publicerad: (2020)

The advent of digital payments and a new avenue of financing for consumers in Bangladesh
av: Ahasan, AK Nader Ali
Publicerad: (2024)

Management of technology and innovation : competing through technological excellence /
av: Rastogi, P. N.
Publicerad: (2009)