Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

ग्रंथसूची विवरण
मुख्य लेखक:	Jony, Md. Ali
अन्य लेखक:	Hossain,Saif
स्वरूप:	थीसिस
भाषा:	English
प्रकाशित:	Brac University 2024
विषय:	MFS Financial Inclusion Customer loyalty Competitive strategies Customer retention Finance > Technological innovations. Financial institutions > Technological innovations. Market surveys.
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/22727

समान संसाधन

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The potential data and financial risk of MFS (Mobile Financial Services) in Bangladesh
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How non-brand shops and customers are getting benefitted through MFS (mobile financial service) like Bkash
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Scaling digital innovation for women’s financial inclusion
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प्रकाशित: (2021)

Mystery shopping – an effective tool for quality assurance
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प्रकाशित: (2022)

CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh
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प्रकाशित: (2024)

Brand attributes that leads to increase in brand loyalty
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प्रकाशित: (2021)

Customer satisfaction of Mercantile Bank Limited
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प्रकाशित: (2021)

Driving financial inclusion of the unbanked population in Bangladesh–a study of IDLC Finance’s digital deposit scheme through bKash
द्वारा: Elora, Mashiat Hasan
प्रकाशित: (2024)

Analyzing consumer behavior and perception regarding Mobile Financial Service (MFS) in Bangladesh
द्वारा: Alam, Shihab Noor
प्रकाशित: (2020)

Customer engagement on social media to improve brand loyalty
द्वारा: Hasan, Md.Alif
प्रकाशित: (2024)

Ascribing dimensions enhancing employee innovation: function of job characteristics, psychological capital (PsyCap), work-based learning (WBL) and inventive environment
द्वारा: Aleen, Lamiza
प्रकाशित: (2022)

Investigating the challenges faced by bKash in implementing effective financial inclusion practices in Bangladesh
द्वारा: Chowdhury, Tasfia Tasnim
प्रकाशित: (2021)

The impact of research and innovation investment on Al- Arafah Islami Bank's financial performance
द्वारा: Shuborna, Rokhsana Nasrin
प्रकाशित: (2024)

Successful customer retention in a week /
द्वारा: Smith, Jane
प्रकाशित: (2000)

Control of fraud and unauthorized payments in the MFS industry: An exploratory study of bKash Limited
द्वारा: Benazir, Nafisa Sadaf
प्रकाशित: (2023)

Customer loyalty of Super Thai Plastic Ltd.
द्वारा: Rahman, Reaz
प्रकाशित: (2015)

Consumer’s brand switching tendency inside telecommunication industry
द्वारा: Adila, Fariha Noor
प्रकाशित: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
द्वारा: Pal, Shrabanee
प्रकाशित: (2019)

Technological advancement & financial performance analysis of BRAC Bank PLC
द्वारा: Ferdous, Sk. Sadia
प्रकाशित: (2024)

Impact of Fintech adoption on operating performance: a study on commercial banks in Bangladesh
द्वारा: Chowdhury, Md. Shurid
प्रकाशित: (2024)

MFS the missing puzzle piece to cashless Bangladesh? - a report on bKash
द्वारा: Ansar, Tazrian Binte
प्रकाशित: (2024)

Transaction monitoring in bKash Limited in global perspectives
द्वारा: Zaman, Tashfia Rifa
प्रकाशित: (2020)

Competition, Innovation, and Inclusive Growth.
प्रकाशित: (2021)

Growth in financial account ownership has slowed down in Bangladesh: Findings
द्वारा: TBS Report
प्रकाशित: (2023)

Partners and drivers attraction and retention strategies of Uber Bangladesh
द्वारा: Atia, Tabassum
प्रकाशित: (2019)

Mobile financial services and impact of Covid-19 on its growth: in context of Bangladesh
द्वारा: Khan, Sarah Nuzhat
प्रकाशित: (2022)

Customer contentment assessment of LankaBangla Finance Limited credit cards service
द्वारा: Fahim, Abedin Arshad
प्रकाशित: (2019)

Digital transformation of NRBC Bank PLC: customer experience from Imamgnaj branch
द्वारा: Tasnim, Maherin
प्रकाशित: (2024)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
द्वारा: Saquib, Mohammad Nazmus
प्रकाशित: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
द्वारा: Mamud, Dewan Seam
प्रकाशित: (2024)

Analyzing Youths use of Mobile Financial Services (MFS) - a focus on bKash
द्वारा: Ahmed, Nafisa
प्रकाशित: (2022)

The impact of Research and Innovation Investment on Bank’s financial performance: A study on Mutual Trust Bank Limited, Bangladesh
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Loyalty & customer buying behavior during pandemic period
द्वारा: Rahman, Md. Hasinur
प्रकाशित: (2023)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
द्वारा: Mazumder, Avranil
प्रकाशित: (2024)

Analyzing the customer’s perception about the service quality of customer service team of bKash
द्वारा: Alam, Tasnova
प्रकाशित: (2018)

Access barriers to financial inclusion: a study of the Ugandan case
द्वारा: Onzia, Judith Eyoa
प्रकाशित: (2021)

Understanding brand reputation and customer loyalty through online customer service VS offline customer service in X Solutions Limited
द्वारा: Kader, Syed Mashriqul
प्रकाशित: (2020)

The advent of digital payments and a new avenue of financing for consumers in Bangladesh
द्वारा: Ahasan, AK Nader Ali
प्रकाशित: (2024)

Management of technology and innovation : competing through technological excellence /
द्वारा: Rastogi, P. N.
प्रकाशित: (2009)