Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Détails bibliographiques
Auteur principal:	Jony, Md. Ali
Autres auteurs:	Hossain,Saif
Format:	Thèse
Langue:	English
Publié:	Brac University 2024
Sujets:	MFS Financial Inclusion Customer loyalty Competitive strategies Customer retention Finance > Technological innovations. Financial institutions > Technological innovations. Market surveys.
Accès en ligne:	http://hdl.handle.net/10361/22727

Documents similaires

Beyond cash out: exploring the diversification of Mobile Financial Services (MFS) in Bangladesh: a study on Mobile Financial Services provider bKash
par: Fahim, Abdullah Al
Publié: (2024)

The potential data and financial risk of MFS (Mobile Financial Services) in Bangladesh
par: Hasan, Hasibul
Publié: (2024)

How non-brand shops and customers are getting benefitted through MFS (mobile financial service) like Bkash
par: Rashid, Md. Hasibur
Publié: (2024)

Scaling digital innovation for women’s financial inclusion
par: Mehedi, Abdullah Al
Publié: (2021)

Mystery shopping – an effective tool for quality assurance
par: Hasin, Ahmed Kamal
Publié: (2022)

CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh
par: Debi, Debosmita Roy
Publié: (2024)

Brand attributes that leads to increase in brand loyalty
par: Hoque, Farha Adiba
Publié: (2021)

Customer satisfaction of Mercantile Bank Limited
par: Rodela, Kasphia Mehajabin
Publié: (2021)

Driving financial inclusion of the unbanked population in Bangladesh–a study of IDLC Finance’s digital deposit scheme through bKash
par: Elora, Mashiat Hasan
Publié: (2024)

Analyzing consumer behavior and perception regarding Mobile Financial Service (MFS) in Bangladesh
par: Alam, Shihab Noor
Publié: (2020)

Customer engagement on social media to improve brand loyalty
par: Hasan, Md.Alif
Publié: (2024)

Ascribing dimensions enhancing employee innovation: function of job characteristics, psychological capital (PsyCap), work-based learning (WBL) and inventive environment
par: Aleen, Lamiza
Publié: (2022)

Investigating the challenges faced by bKash in implementing effective financial inclusion practices in Bangladesh
par: Chowdhury, Tasfia Tasnim
Publié: (2021)

The impact of research and innovation investment on Al- Arafah Islami Bank's financial performance
par: Shuborna, Rokhsana Nasrin
Publié: (2024)

Successful customer retention in a week /
par: Smith, Jane
Publié: (2000)

Control of fraud and unauthorized payments in the MFS industry: An exploratory study of bKash Limited
par: Benazir, Nafisa Sadaf
Publié: (2023)

Customer loyalty of Super Thai Plastic Ltd.
par: Rahman, Reaz
Publié: (2015)

Consumer’s brand switching tendency inside telecommunication industry
par: Adila, Fariha Noor
Publié: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
par: Pal, Shrabanee
Publié: (2019)

Technological advancement & financial performance analysis of BRAC Bank PLC
par: Ferdous, Sk. Sadia
Publié: (2024)

Impact of Fintech adoption on operating performance: a study on commercial banks in Bangladesh
par: Chowdhury, Md. Shurid
Publié: (2024)

MFS the missing puzzle piece to cashless Bangladesh? - a report on bKash
par: Ansar, Tazrian Binte
Publié: (2024)

Transaction monitoring in bKash Limited in global perspectives
par: Zaman, Tashfia Rifa
Publié: (2020)

Competition, Innovation, and Inclusive Growth.
Publié: (2021)

Growth in financial account ownership has slowed down in Bangladesh: Findings
par: TBS Report
Publié: (2023)

Partners and drivers attraction and retention strategies of Uber Bangladesh
par: Atia, Tabassum
Publié: (2019)

Mobile financial services and impact of Covid-19 on its growth: in context of Bangladesh
par: Khan, Sarah Nuzhat
Publié: (2022)

Customer contentment assessment of LankaBangla Finance Limited credit cards service
par: Fahim, Abedin Arshad
Publié: (2019)

Digital transformation of NRBC Bank PLC: customer experience from Imamgnaj branch
par: Tasnim, Maherin
Publié: (2024)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
par: Saquib, Mohammad Nazmus
Publié: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
par: Mamud, Dewan Seam
Publié: (2024)

Analyzing Youths use of Mobile Financial Services (MFS) - a focus on bKash
par: Ahmed, Nafisa
Publié: (2022)

The impact of Research and Innovation Investment on Bank’s financial performance: A study on Mutual Trust Bank Limited, Bangladesh
par: Yeasin, Hossain Mohammad
Publié: (2023)

Loyalty & customer buying behavior during pandemic period
par: Rahman, Md. Hasinur
Publié: (2023)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
par: Mazumder, Avranil
Publié: (2024)

Analyzing the customer’s perception about the service quality of customer service team of bKash
par: Alam, Tasnova
Publié: (2018)

Access barriers to financial inclusion: a study of the Ugandan case
par: Onzia, Judith Eyoa
Publié: (2021)

Understanding brand reputation and customer loyalty through online customer service VS offline customer service in X Solutions Limited
par: Kader, Syed Mashriqul
Publié: (2020)

The advent of digital payments and a new avenue of financing for consumers in Bangladesh
par: Ahasan, AK Nader Ali
Publié: (2024)

Management of technology and innovation : competing through technological excellence /
par: Rastogi, P. N.
Publié: (2009)