Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Jony, Md. Ali
Andre forfattere:	Hossain,Saif
Format:	Thesis
Sprog:	English
Udgivet:	Brac University 2024
Fag:	MFS Financial Inclusion Customer loyalty Competitive strategies Customer retention Finance > Technological innovations. Financial institutions > Technological innovations. Market surveys.
Online adgang:	http://hdl.handle.net/10361/22727

Lignende værker

Beyond cash out: exploring the diversification of Mobile Financial Services (MFS) in Bangladesh: a study on Mobile Financial Services provider bKash
af: Fahim, Abdullah Al
Udgivet: (2024)

The potential data and financial risk of MFS (Mobile Financial Services) in Bangladesh
af: Hasan, Hasibul
Udgivet: (2024)

How non-brand shops and customers are getting benefitted through MFS (mobile financial service) like Bkash
af: Rashid, Md. Hasibur
Udgivet: (2024)

Scaling digital innovation for women’s financial inclusion
af: Mehedi, Abdullah Al
Udgivet: (2021)

Mystery shopping – an effective tool for quality assurance
af: Hasin, Ahmed Kamal
Udgivet: (2022)

CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh
af: Debi, Debosmita Roy
Udgivet: (2024)

Brand attributes that leads to increase in brand loyalty
af: Hoque, Farha Adiba
Udgivet: (2021)

Customer satisfaction of Mercantile Bank Limited
af: Rodela, Kasphia Mehajabin
Udgivet: (2021)

Driving financial inclusion of the unbanked population in Bangladesh–a study of IDLC Finance’s digital deposit scheme through bKash
af: Elora, Mashiat Hasan
Udgivet: (2024)

Analyzing consumer behavior and perception regarding Mobile Financial Service (MFS) in Bangladesh
af: Alam, Shihab Noor
Udgivet: (2020)

Customer engagement on social media to improve brand loyalty
af: Hasan, Md.Alif
Udgivet: (2024)

Ascribing dimensions enhancing employee innovation: function of job characteristics, psychological capital (PsyCap), work-based learning (WBL) and inventive environment
af: Aleen, Lamiza
Udgivet: (2022)

Investigating the challenges faced by bKash in implementing effective financial inclusion practices in Bangladesh
af: Chowdhury, Tasfia Tasnim
Udgivet: (2021)

The impact of research and innovation investment on Al- Arafah Islami Bank's financial performance
af: Shuborna, Rokhsana Nasrin
Udgivet: (2024)

Successful customer retention in a week /
af: Smith, Jane
Udgivet: (2000)

Control of fraud and unauthorized payments in the MFS industry: An exploratory study of bKash Limited
af: Benazir, Nafisa Sadaf
Udgivet: (2023)

Customer loyalty of Super Thai Plastic Ltd.
af: Rahman, Reaz
Udgivet: (2015)

Consumer’s brand switching tendency inside telecommunication industry
af: Adila, Fariha Noor
Udgivet: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
af: Pal, Shrabanee
Udgivet: (2019)

Technological advancement & financial performance analysis of BRAC Bank PLC
af: Ferdous, Sk. Sadia
Udgivet: (2024)

Impact of Fintech adoption on operating performance: a study on commercial banks in Bangladesh
af: Chowdhury, Md. Shurid
Udgivet: (2024)

MFS the missing puzzle piece to cashless Bangladesh? - a report on bKash
af: Ansar, Tazrian Binte
Udgivet: (2024)

Transaction monitoring in bKash Limited in global perspectives
af: Zaman, Tashfia Rifa
Udgivet: (2020)

Competition, Innovation, and Inclusive Growth.
Udgivet: (2021)

Growth in financial account ownership has slowed down in Bangladesh: Findings
af: TBS Report
Udgivet: (2023)

Partners and drivers attraction and retention strategies of Uber Bangladesh
af: Atia, Tabassum
Udgivet: (2019)

Mobile financial services and impact of Covid-19 on its growth: in context of Bangladesh
af: Khan, Sarah Nuzhat
Udgivet: (2022)

Customer contentment assessment of LankaBangla Finance Limited credit cards service
af: Fahim, Abedin Arshad
Udgivet: (2019)

Digital transformation of NRBC Bank PLC: customer experience from Imamgnaj branch
af: Tasnim, Maherin
Udgivet: (2024)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
af: Saquib, Mohammad Nazmus
Udgivet: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
af: Mamud, Dewan Seam
Udgivet: (2024)

Analyzing Youths use of Mobile Financial Services (MFS) - a focus on bKash
af: Ahmed, Nafisa
Udgivet: (2022)

The impact of Research and Innovation Investment on Bank’s financial performance: A study on Mutual Trust Bank Limited, Bangladesh
af: Yeasin, Hossain Mohammad
Udgivet: (2023)

Loyalty & customer buying behavior during pandemic period
af: Rahman, Md. Hasinur
Udgivet: (2023)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Analyzing the customer’s perception about the service quality of customer service team of bKash
af: Alam, Tasnova
Udgivet: (2018)

Access barriers to financial inclusion: a study of the Ugandan case
af: Onzia, Judith Eyoa
Udgivet: (2021)

Understanding brand reputation and customer loyalty through online customer service VS offline customer service in X Solutions Limited
af: Kader, Syed Mashriqul
Udgivet: (2020)

The advent of digital payments and a new avenue of financing for consumers in Bangladesh
af: Ahasan, AK Nader Ali
Udgivet: (2024)

Management of technology and innovation : competing through technological excellence /
af: Rastogi, P. N.
Udgivet: (2009)