Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Manylion Llyfryddiaeth
Prif Awdur:	Jony, Md. Ali
Awduron Eraill:	Hossain,Saif
Fformat:	Traethawd Ymchwil
Iaith:	English
Cyhoeddwyd:	Brac University 2024
Pynciau:	MFS Financial Inclusion Customer loyalty Competitive strategies Customer retention Finance > Technological innovations. Financial institutions > Technological innovations. Market surveys.
Mynediad Ar-lein:	http://hdl.handle.net/10361/22727

Eitemau Tebyg

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Customer satisfaction of Mercantile Bank Limited
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Driving financial inclusion of the unbanked population in Bangladesh–a study of IDLC Finance’s digital deposit scheme through bKash
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Analyzing consumer behavior and perception regarding Mobile Financial Service (MFS) in Bangladesh
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Customer engagement on social media to improve brand loyalty
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Cyhoeddwyd: (2022)

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Cyhoeddwyd: (2000)

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Customer loyalty of Super Thai Plastic Ltd.
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The evolution of brand awareness and the status of customer loyalty of ACI Logistics
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Transaction monitoring in bKash Limited in global perspectives
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Competition, Innovation, and Inclusive Growth.
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Growth in financial account ownership has slowed down in Bangladesh: Findings
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Mobile financial services and impact of Covid-19 on its growth: in context of Bangladesh
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Customer contentment assessment of LankaBangla Finance Limited credit cards service
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Digital transformation of NRBC Bank PLC: customer experience from Imamgnaj branch
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Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
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Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
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Analyzing Youths use of Mobile Financial Services (MFS) - a focus on bKash
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The impact of Research and Innovation Investment on Bank’s financial performance: A study on Mutual Trust Bank Limited, Bangladesh
gan: Yeasin, Hossain Mohammad
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Loyalty & customer buying behavior during pandemic period
gan: Rahman, Md. Hasinur
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Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
gan: Mazumder, Avranil
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Analyzing the customer’s perception about the service quality of customer service team of bKash
gan: Alam, Tasnova
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Access barriers to financial inclusion: a study of the Ugandan case
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Understanding brand reputation and customer loyalty through online customer service VS offline customer service in X Solutions Limited
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The advent of digital payments and a new avenue of financing for consumers in Bangladesh
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Management of technology and innovation : competing through technological excellence /
gan: Rastogi, P. N.
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