Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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Brac University
2024
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| Accès en ligne: | http://hdl.handle.net/10361/22727 |
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10361-227272024-07-15T05:56:28Z Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh Jony, Md. Ali Hossain,Saif Brac Business School, Brac University MFS Financial Inclusion Customer loyalty Competitive strategies Customer retention Finance--Technological innovations. Financial institutions--Technological innovations. Market surveys. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 51). This report on Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh. The main concern of this report was to know how consumer psychology is diverted and how Mobile Financial Service providers influence the consumers to use their services was created for get the BBA program's requirements following a three-month internship at Nagad Ltd. Here, I thoroughly observed the tactics of business sales interns, along with the difficulties I faced and lessons I learned while doing the job. This research provides an overview of MFS's influence on consumers' thinking and their incentive to transfer brands, as well as the marketing strategies, operations, hiring methods, managements and other services the companies provide. Different types of analysis are carried out to determine the companies' contributions to digital banking and MFS industry in Bangladesh and the steps to boost financial inclusion; the first one, a comparison between Mobile Banking and Mobile Financial Service, provides insight into the development of the nation's Mobile Financial Industry. To provide a clear image of the monthly transactions and contributions in industry, some approximated numbers are collected from company insiders. Finally, to determine whether businesses are effectively reaching their potential clientele, it is important to acquire customer feedback regarding the services they receive from these businesses as well as their attitudes toward accepting the services supplied by rivals. A face-to-face survey was done with 100 randomly selected persons. Finally, the study's weaknesses are identified, and some insights were expressed to attract consumer gain. Md. Ali Jony B. Business Administration 2024-05-05T09:00:26Z 2024-05-05T09:00:26Z 2023 2023-11 Thesis ID 19304048 http://hdl.handle.net/10361/22727 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 54 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
MFS Financial Inclusion Customer loyalty Competitive strategies Customer retention Finance--Technological innovations. Financial institutions--Technological innovations. Market surveys. |
| spellingShingle |
MFS Financial Inclusion Customer loyalty Competitive strategies Customer retention Finance--Technological innovations. Financial institutions--Technological innovations. Market surveys. Jony, Md. Ali Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Hossain,Saif |
| author_facet |
Hossain,Saif Jony, Md. Ali |
| format |
Thesis |
| author |
Jony, Md. Ali |
| author_sort |
Jony, Md. Ali |
| title |
Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh |
| title_short |
Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh |
| title_full |
Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh |
| title_fullStr |
Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh |
| title_full_unstemmed |
Factors motivating consumers to switch brands of Mobile Financial Service (MFS) in Bangladesh |
| title_sort |
factors motivating consumers to switch brands of mobile financial service (mfs) in bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22727 |
| work_keys_str_mv |
AT jonymdali factorsmotivatingconsumerstoswitchbrandsofmobilefinancialservicemfsinbangladesh |
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1814309593303482368 |