General banking and digitalization through the lenses of customer
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.
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| 格式: | Internship report |
| 語言: | English |
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Brac University
2024
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| 在線閱讀: | http://hdl.handle.net/10361/22702 |
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10361-22702 |
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10361-227022024-04-30T21:02:07Z General banking and digitalization through the lenses of customer Tasnuva, Rudainah Mazumder, Md. Arif Hossain Chowdhury, Suman Paul Brac Business School, Brac University Dhaka Bank Limited General banking Digitalization Customer service Customer satisfaction Service quality Banks and banking--Bangladesh. Consumer satisfaction. This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023. Cataloged from PDF version of internship reports. Includes bibliographical references (page 53-55). "The report investigates the impact of general banking also digital banking of Dhaka Bank limited. This report provides insights into the customer preferences and needs of Dhaka Bank Limited (DBL). The majority of DBL customers are male, aged 20 to mid-30s, living in Banani, and prefer DBL for deposit and withdraw services. Customers are satisfied with employee behavior but unhappy with interest rates. They highly value DBL's online transaction and app offerings, but some report difficulty navigating the digital platform. Overall, customers recommend DBL for easy customer service and good banking policies but suggest improvements such as faster loan processing and technological advancements. The bank's success is attributed to customer satisfaction and several technological advancements. The work environment is supportive of women, and there is no discrimination. Based on the findings, the report recommends increasing ATM, increase customer service for their satisfaction. The bank can use this information to improve customer satisfaction further and meet customer preferences, especially in empathy and responsiveness dimensions." Rudainah Tasnuva B.MBA 2024-04-30T04:28:48Z 2024-04-30T04:28:48Z 2023 2023-08 Internship report ID 20264045 http://hdl.handle.net/10361/22702 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 64 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Dhaka Bank Limited General banking Digitalization Customer service Customer satisfaction Service quality Banks and banking--Bangladesh. Consumer satisfaction. |
| spellingShingle |
Dhaka Bank Limited General banking Digitalization Customer service Customer satisfaction Service quality Banks and banking--Bangladesh. Consumer satisfaction. Tasnuva, Rudainah General banking and digitalization through the lenses of customer |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023. |
| author2 |
Mazumder, Md. Arif Hossain |
| author_facet |
Mazumder, Md. Arif Hossain Tasnuva, Rudainah |
| format |
Internship report |
| author |
Tasnuva, Rudainah |
| author_sort |
Tasnuva, Rudainah |
| title |
General banking and digitalization through the lenses of customer |
| title_short |
General banking and digitalization through the lenses of customer |
| title_full |
General banking and digitalization through the lenses of customer |
| title_fullStr |
General banking and digitalization through the lenses of customer |
| title_full_unstemmed |
General banking and digitalization through the lenses of customer |
| title_sort |
general banking and digitalization through the lenses of customer |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22702 |
| work_keys_str_mv |
AT tasnuvarudainah generalbankinganddigitalizationthroughthelensesofcustomer |
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1814308092765011968 |