Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| 格式: | Internship report |
| 語言: | English |
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Brac University
2024
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| 在線閱讀: | http://hdl.handle.net/10361/22678 |
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10361-226782024-04-25T21:00:25Z Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited Shadman, Shadab Tabassum, Takmilla Brac Business School, Brac University Square Pharmaceuticals Promotional strategies Doctor's perception Pharmaceutical industry Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (page 58). "The paper gives a general summary of an internship in the pharmaceutical sector with a particular emphasis on how Square Pharmaceuticals' promotional activities were perceived by healthcare professionals. The article is broken up into three sections: an overview of the internship, a background and analysis of the organization, and a section on the project. The first section provides a summary of the internship, outlining my duties, benefits as a result of the internship, the difficulties encountered, and suggestions for enhancing the internship program. This section offers insightful information about the operational elements of the internship experience. The examination of Square Pharmaceuticals in the second section covers its background, marketing strategies, management techniques, operational management, financial and accounting performances, Porter's Five Forces analysis, SWOT analysis, and my suggestions. Square Pharmaceuticals as a business and its place within the pharmaceutical sector are thoroughly understood thanks to this investigation. The third section, which centers on the project itself, starts with a study of the literature on how doctors perceive Square Pharmaceuticals’ promotional practices. The study's methodology is then explained, along with the general and specific goals of the study. The results and analysis of the poll of physicians asking them about their opinions on Square Pharmaceuticals' marketing strategies are addressed. The report ends with suggestions based on the research's findings. Overall, this report offers a thorough overview of the internship experience, Square Pharmaceuticals' organizational analysis, and the project's research findings. The comments made throughout the report give insightful advice for Square Pharmaceuticals' marketing tactics as well as the internship program. For pharmaceutical businesses looking to strengthen their promotional efforts and relationships with healthcare professionals, the data offered in this article will be an invaluable resource." Shadab Shadman B.BBA 2024-04-25T06:29:00Z 2024-04-25T06:29:00Z 2023 2023-05 Internship report ID 18304124 http://hdl.handle.net/10361/22678 en Brac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 60 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Square Pharmaceuticals Promotional strategies Doctor's perception Pharmaceutical industry Marketing |
| spellingShingle |
Square Pharmaceuticals Promotional strategies Doctor's perception Pharmaceutical industry Marketing Shadman, Shadab Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Tabassum, Takmilla |
| author_facet |
Tabassum, Takmilla Shadman, Shadab |
| format |
Internship report |
| author |
Shadman, Shadab |
| author_sort |
Shadman, Shadab |
| title |
Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited |
| title_short |
Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited |
| title_full |
Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited |
| title_fullStr |
Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited |
| title_full_unstemmed |
Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited |
| title_sort |
doctors’ perception of the promotional strategies of square pharmaceuticals limited |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22678 |
| work_keys_str_mv |
AT shadmanshadab doctorsperceptionofthepromotionalstrategiesofsquarepharmaceuticalslimited |
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1814306891679924224 |