The relation between brand awareness and repeat purchase

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Zaman, Anis Uz
Andre forfattere:	Ahmed, Riyashad
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Brand awareness Repeat purchase Brand choice > developing countries.
Online adgang:	http://hdl.handle.net/10361/22631

Lignende værker

Raising awareness on necessity of consuming milk daily through branding activations
af: Akhter, Saif
Udgivet: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
af: Pal, Shrabanee
Udgivet: (2019)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Public relations activity of Prime Bank Limited & it’s role in creating brand awareness
af: Islam, Rayhana
Udgivet: (2023)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
af: Rahman, Md. Zubair
Udgivet: (2021)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
af: Mamun, Md. Abdullah Al
Udgivet: (2018)

Consumer’s brand switching tendency inside telecommunication industry
af: Adila, Fariha Noor
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

Study on measuring brand awareness of OPPO Bangladesh
af: Musavee, Tehsin
Udgivet: (2018)

Market readiness and opportunities for air purifiers marketed by Singer Bangladesh Limited
af: Rummat, Shadman Sakib
Udgivet: (2022)

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

Brand awareness and business development through digital marketing
af: Hossain, Md Amir
Udgivet: (2018)

Ideal social media marketing communication strategies for ISP industries of Bangladesh
af: Hossain, Md. Abir
Udgivet: (2024)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
af: Sultana, Jesmin
Udgivet: (2024)

Corporate branding : concept and cases\
Udgivet: (2005)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Employer branding of Robi Axiata Limited
af: Fayem, Naimul Hasan
Udgivet: (2014)

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2013)

Employer branding of Daraz Bangladesh Ltd.
af: Chowdhury, Sreejon
Udgivet: (2021)

Impact of repeat customers in profitability of service industry: A study on Mental health service
af: Islam, Rafiul
Udgivet: (2024)

Re-branding of a corporate brand: A case on Meghna Group of Industries
af: Hossain, Md. Mazid
Udgivet: (2021)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Sales activities of Kaymu Bangladesh Limited in relation to the branding and advertising aspect
af: Ridoy, Reazul Islam
Udgivet: (2017)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
af: Aurin, Shenjuti Mahmud
Udgivet: (2022)

Branding practices conducted by Youngbangla
af: Gomes, Randy Godfrey
Udgivet: (2017)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
af: Neha, Tafriha Kamrul
Udgivet: (2024)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Family businesses that produce counterfeits: what is stopping them from creating their own brand?
af: Khan, Tahsan Rahman
Udgivet: (2016)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
af: Mahadi, Kazi Ahbab
Udgivet: (2022)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)