The relation between brand awareness and repeat purchase
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Lingua: | English |
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Brac University
2024
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| Accesso online: | http://hdl.handle.net/10361/22631 |
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10361-22631 |
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10361-226312024-07-15T10:33:19Z The relation between brand awareness and repeat purchase Zaman, Anis Uz Ahmed, Riyashad Brac Business School, Brac University Brand awareness Repeat purchase Brand choice--developing countries. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (pages 44-49). The inhabitants in this country are very familiar with the beverage known as tea. In point of fact, it is not uncommon to discover tea preparations twice or even three times a day on the table of a Bangladeshi household. These tea arrangements may serve as a waking call for the early hours of the morning, an energetic lifter for the working days after lunch, or the appropriate companion for evening refreshments. We are well known for our "Tong Dokaan," which is a gathering place for drinking tea and exchanging political stories. The majority of people's go-to beverages have traditionally been soothing black tea and traditional milk tea. However, it is interesting to note that there has been a significant shift in the general public's preference for tea in recent years. Even though we were brought up listening to the catchy jingles of well-known local brands of black tea, an increasing number of individuals of all ages are becoming interested in the medicinal properties of drinking herbal tea. Afterwards when is Kazi & Kazi Tea estate ltd, which offers a selection of different herbal teas. People in Bangladesh frequently drink herbal tea or healthy tea from the Kazi & Kazi brand, which is a well-known tea brand in the country. The Kazi & Kazi Tea Estate is the very first organic tea garden in Bangladesh to be awarded an international certification. It is situated in the extremely northern region of Panchagarh. The garden was started with the intention of enhancing the quality of life in this particular underserved and remote region through the practice of organic farming that makes use of the resources that are already present. A dream was planted by KK Tea on uncultivated ground, and day by day it becomes more verdant, expansive, and clean. In the case of consumer products when buyers make recurrent purchases, differences in consumers' levels of brand awareness appear to be a significant factor in their final decision. Consumers have a persistent bias toward utilizing consciousness as a rationale and exhibit some inertia when it comes to abandoning this practic Anis Uz Zaman B. Business Administration 2024-04-17T08:46:30Z 2024-04-17T08:46:30Z ©2023 2023-03 Internship report ID 21104126 http://hdl.handle.net/10361/22631 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Brand awareness Repeat purchase Brand choice--developing countries. |
| spellingShingle |
Brand awareness Repeat purchase Brand choice--developing countries. Zaman, Anis Uz The relation between brand awareness and repeat purchase |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Ahmed, Riyashad |
| author_facet |
Ahmed, Riyashad Zaman, Anis Uz |
| format |
Internship report |
| author |
Zaman, Anis Uz |
| author_sort |
Zaman, Anis Uz |
| title |
The relation between brand awareness and repeat purchase |
| title_short |
The relation between brand awareness and repeat purchase |
| title_full |
The relation between brand awareness and repeat purchase |
| title_fullStr |
The relation between brand awareness and repeat purchase |
| title_full_unstemmed |
The relation between brand awareness and repeat purchase |
| title_sort |
relation between brand awareness and repeat purchase |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22631 |
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AT zamananisuz therelationbetweenbrandawarenessandrepeatpurchase AT zamananisuz relationbetweenbrandawarenessandrepeatpurchase |
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