Factors affecting mega sales day promotion perception of Daraz shoppers
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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Brac University
2024
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| Online-ссылка: | http://hdl.handle.net/10361/22466 |
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10361-224662024-02-20T21:07:30Z Factors affecting mega sales day promotion perception of Daraz shoppers Benta Salakin, Tasmim Mega sales Daraz 11.11 F-commerce Online shopping Sales This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Daraz Bangladesh seems the potential to significantly reshape the shopping patterns of the people of Bangladesh in a remarkably short period of time by establishing a new benchmark for the e commerce business in Bangladesh. Daraz Bangladesh is at the market forefront when it comes to internet businesses, and it is the organization that established such an innovative benchmark. Daraz Bangladesh is launching a unique platform that will exclusively connect individuals who appreciate shopping online. In Bangladesh, Daraz Bangladesh has been functioning since February 2015, and it is progressively acquiring popularity. In May 2018, upon discovering its competitiveness in the market, Alibaba company acquired it in its entirety. The purpose of an internship for BBS undergraduates is to earn a degree from BRAC University. Hence, I completed my internship with Daraz Bangladesh Limited, a leading and rapidly expanding online marketplace with eCommerce retailers in Bangladesh. I have strived to collect all possible information about the appropriate authorities and their activities. The Mega Sales of Daraz Bangladesh Limited and the Related Factors Garnering Shopper's Perception are emphasized in this research along with the Promotional Functions of E-commerce Platforms. To facilitate comprehension, the entire subject has been divided into three segments. In the initial part, an overview of internships was discussed. In this step, certain internship specifics have already been defined. In addition, the entire outcome of my internship was extensively discussed in this section of the chapter. This section outlines my contributions to the organization as well as my personal growth as a result of my internship. In the concluding portion of this part, recommendations for future internships with Daraz Bangladesh are provided. In the second part, I have addressed the institutional framework of Daraz Bangladesh Limited, and in the first portion, I have discussed the organization's objectives, methodology, and boundaries. Then, I concentrated on the organizational overview and financial performance of Daraz. After this part, I propose several recommendations to the organization. 2024-02-20T09:17:47Z 2024-02-20T09:17:47Z 2022-12 Other http://hdl.handle.net/10361/22466 en application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Mega sales Daraz 11.11 F-commerce Online shopping Sales |
| spellingShingle |
Mega sales Daraz 11.11 F-commerce Online shopping Sales Benta Salakin, Tasmim Factors affecting mega sales day promotion perception of Daraz shoppers |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| format |
Other |
| author |
Benta Salakin, Tasmim |
| author_facet |
Benta Salakin, Tasmim |
| author_sort |
Benta Salakin, Tasmim |
| title |
Factors affecting mega sales day promotion perception of Daraz shoppers |
| title_short |
Factors affecting mega sales day promotion perception of Daraz shoppers |
| title_full |
Factors affecting mega sales day promotion perception of Daraz shoppers |
| title_fullStr |
Factors affecting mega sales day promotion perception of Daraz shoppers |
| title_full_unstemmed |
Factors affecting mega sales day promotion perception of Daraz shoppers |
| title_sort |
factors affecting mega sales day promotion perception of daraz shoppers |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22466 |
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AT bentasalakintasmim factorsaffectingmegasalesdaypromotionperceptionofdarazshoppers |
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