Future marketing strategies for sustaining competitiveness in the evolving online food delivery industry
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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Brac University
2024
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| Acesso em linha: | http://hdl.handle.net/10361/22305 |
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10361-223052024-02-07T21:02:57Z Future marketing strategies for sustaining competitiveness in the evolving online food delivery industry Rayhan, Shamimul Adrita, Ummul Wara Brac Business School, Brac University Foodpanda Innovation Online food delivery Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (pages 44-45). The internship report contrasts Foodpanda with highlighting the agenda of the role and responsibilities of a marketing student intern in the risk and fraud team at Foodpanda, a leading online food delivery company. As an intern my role was focused on supporting the team in mitigating risks, detecting and preventing fraudulent activities, and ensuring a secure platform for customers and partners. As an intern on the risk and fraud team, I help with a number of important tasks. These include doing risk assessments to find possible weaknesses, looking at transactional data to find trends of fraud, and working with the team to come up with strategies and solutions for reducing risks. I take an active role in attempts to find and stop fraud, using tools and methods for fraud detection to find and look into suspicious activities. They also work closely with the team to come up with ways to stop fraud and put steps in place to improve security and reduce the number of fraud cases. I also play an important role in writing down and reporting fraud, putting together case files, and keeping correct records for future use.I also help make and distribute educational tools that teach customers about common fraud risks and the best ways to keep their information safe. They also work closely with other teams in the company, such as management, customer service, and IT. By sharing information and coordinating work, the intern helps the whole company put in place effective measures to reduce risk. I take an active role in the ongoing monitoring and study of fraud prevention tools and measures, looking for ways to make them better and making suggestions to make them work better. By staying up-to-date on best practices in the industry, new fraud-prevention technologies, and changing legal requirements, the intern will be ready to deal with the ever-changing world of risk and fraud management. Overall, as an intern on Foodpanda's risk and fraud team, the marketing student plays a key role in helping to reduce risks, find and stop fraud, and make sure that customers and partners can use a safe platform. The intern's work helps keep people's trust in the company, protects its image, and gives everyone involved a safe and reliable experience. Shamimul Rayhan B. Business Administration 2024-02-07T05:28:03Z 2024-02-07T05:28:03Z 2023 2023-01 Internship report ID 18304069 http://hdl.handle.net/10361/22305 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 46 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Foodpanda Innovation Online food delivery Marketing |
| spellingShingle |
Foodpanda Innovation Online food delivery Marketing Rayhan, Shamimul Future marketing strategies for sustaining competitiveness in the evolving online food delivery industry |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Rayhan, Shamimul |
| format |
Internship report |
| author |
Rayhan, Shamimul |
| author_sort |
Rayhan, Shamimul |
| title |
Future marketing strategies for sustaining competitiveness in the evolving online food delivery industry |
| title_short |
Future marketing strategies for sustaining competitiveness in the evolving online food delivery industry |
| title_full |
Future marketing strategies for sustaining competitiveness in the evolving online food delivery industry |
| title_fullStr |
Future marketing strategies for sustaining competitiveness in the evolving online food delivery industry |
| title_full_unstemmed |
Future marketing strategies for sustaining competitiveness in the evolving online food delivery industry |
| title_sort |
future marketing strategies for sustaining competitiveness in the evolving online food delivery industry |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22305 |
| work_keys_str_mv |
AT rayhanshamimul futuremarketingstrategiesforsustainingcompetitivenessintheevolvingonlinefooddeliveryindustry |
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