A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Saswatee, Reevu
Andre forfattere:	Adrita, Ummul Wara
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Pharmaceutical industry Branding SWOT analysis Direct-To-Patient Marketing strategy Marketing > Management. Branding > Marketing.
Online adgang:	http://hdl.handle.net/10361/22304

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