A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Formato: | Internship report |
| Idioma: | English |
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Brac University
2024
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| Acesso em linha: | http://hdl.handle.net/10361/22304 |
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10361-22304 |
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10361-223042024-02-07T21:02:56Z A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd. Saswatee, Reevu Adrita, Ummul Wara Enam, Fabiha Brac Business School, Brac University Pharmaceutical industry Branding SWOT analysis Direct-To-Patient Marketing strategy Marketing--Management. Branding--Marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (pages 59-60). "The report focuses on conducting a comparative analysis of branding factors that affect the branding strategies of Square Pharmaceuticals Ltd. in Kenya and the USA. The report was organized into three chapters. The first chapter included information on the author and the details of the internship that was completed by the author at Square Pharmaceuticals Ltd. The second part includes information regarding the company including the company’s profile, history, departments, practices, and analysis of the organization’s position through SWOT and Porter’s Five Forces Analysis. The final part includes research conducted on the organization to understand how various factors affected the branding of Square Pharmaceuticals Ltd. through a comparative analysis between Kenya and the USA by means of a literature review and a survey. Lastly, the report suggests some actionable recommendations to the company to improve branding in Kenya and the USA based on the primary and secondary data analysis." Reevu Saswatee B. Business Administration 2024-02-07T05:18:47Z 2024-02-07T05:18:47Z 2023 2023-08 Internship report ID 19104119 http://hdl.handle.net/10361/22304 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 65 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Pharmaceutical industry Branding SWOT analysis Direct-To-Patient Marketing strategy Marketing--Management. Branding--Marketing. |
| spellingShingle |
Pharmaceutical industry Branding SWOT analysis Direct-To-Patient Marketing strategy Marketing--Management. Branding--Marketing. Saswatee, Reevu A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Saswatee, Reevu |
| format |
Internship report |
| author |
Saswatee, Reevu |
| author_sort |
Saswatee, Reevu |
| title |
A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd. |
| title_short |
A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd. |
| title_full |
A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd. |
| title_fullStr |
A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd. |
| title_full_unstemmed |
A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd. |
| title_sort |
report on shaping branding: a comparative analysis of gactors influencing branding in kenya and the usa- a case study of square pharmaceuticals ltd. |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22304 |
| work_keys_str_mv |
AT saswateereevu areportonshapingbrandingacomparativeanalysisofgactorsinfluencingbrandinginkenyaandtheusaacasestudyofsquarepharmaceuticalsltd AT saswateereevu reportonshapingbrandingacomparativeanalysisofgactorsinfluencingbrandinginkenyaandtheusaacasestudyofsquarepharmaceuticalsltd |
| _version_ |
1814309450095263744 |