ACI Limited's (consumer brands division) implementation of secondary sales automation
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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2024
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10361-222452024-01-29T21:03:19Z ACI Limited's (consumer brands division) implementation of secondary sales automation Sarkar, Akhi Tabassum, Takmilla Brac Business School, Brac University Automation Secondary sales ACI Limited Secondary sales automation Sales--Marketing Branding--Marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (page 56). "This internship report is founded on my successful completion of a three-month internship program. As part of the program, I had the chance to collaborate with the Consumer Brand division of ACI Limited. ACI Ltd. is one of the nation's most renowned FMCG companies. The goals of this study are to learn what kinds of benefits and obstacles ACI Ltd. may encounter by automating the sales process, and to investigate the adoption of automation in the secondary sales of ACI Ltd. focused on consumer goods. In order to achieve this objective and finish the research project successfully, I employed a combination of primary and secondary sources. I made an effort to create a questionnaire that would fulfill the research's purposes as well as feasible. Throughout my investigation, I've discovered a number of facts about automation in sales, including benefits, challenges, and possibilities such as- the implementation of sales automation has resulted in noteworthy advantages for ACI Ltd., particularly in terms of enhanced reporting and analytics that have been streamlined. Additionally, the sales team has been able to save time and effort that would have otherwise been expended on the manual compilation of data from various sources. Despite its efforts, ACI Ltd. encounters obstacles in achieving complete automation of its secondary sales, primarily due to financial constraints. Furthermore, the challenges of providing training and education to the sales team after the implementation of the tools have been identified as significant barriers in ACI Ltd.'s present sales automation endeavors. Other factors and results ought to be mentioned in the report as well. The analysis recommended that ACI Ltd. should think about a few key things when automating, the first piece of advice is to center the efforts on developing user-friendly, interactive processes. Second, it is essential to provide users with in-depth training on how to utilize the automation tools properly. Better decision-making and enhanced overall performance are just two more ways in which ACI Ltd. can benefit from shifting to a data- driven strategy. Last but not least, the success of the automation system relies on keeping data accurate and up-to-date. These suggestions can help ACI Ltd. make the most of automation to boost productivity and hit their revenue targets." Akhi Sarkar B. Business Administration 2024-01-29T06:57:03Z 2024-01-29T06:57:03Z 2023 2023-06 Internship report ID 18204019 http://hdl.handle.net/10361/22245 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 59 pages application/pdf Brac University |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
Automation Secondary sales ACI Limited Secondary sales automation Sales--Marketing Branding--Marketing. |
spellingShingle |
Automation Secondary sales ACI Limited Secondary sales automation Sales--Marketing Branding--Marketing. Sarkar, Akhi ACI Limited's (consumer brands division) implementation of secondary sales automation |
description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
author2 |
Tabassum, Takmilla |
author_facet |
Tabassum, Takmilla Sarkar, Akhi |
format |
Internship report |
author |
Sarkar, Akhi |
author_sort |
Sarkar, Akhi |
title |
ACI Limited's (consumer brands division) implementation of secondary sales automation |
title_short |
ACI Limited's (consumer brands division) implementation of secondary sales automation |
title_full |
ACI Limited's (consumer brands division) implementation of secondary sales automation |
title_fullStr |
ACI Limited's (consumer brands division) implementation of secondary sales automation |
title_full_unstemmed |
ACI Limited's (consumer brands division) implementation of secondary sales automation |
title_sort |
aci limited's (consumer brands division) implementation of secondary sales automation |
publisher |
Brac University |
publishDate |
2024 |
url |
http://hdl.handle.net/10361/22245 |
work_keys_str_mv |
AT sarkarakhi acilimitedsconsumerbrandsdivisionimplementationofsecondarysalesautomation |
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1814307219680788480 |