Daraz and 11.11- How it impacts on consumers purchase behavior
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Langue: | English |
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Brac University
2024
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| Accès en ligne: | http://hdl.handle.net/10361/22140 |
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10361-221402024-01-15T08:08:11Z Daraz and 11.11- How it impacts on consumers purchase behavior Habib, Hafsa Haque, Mr. Shamim Ehsanul Brac Business School, Brac University Daraz Bangladesh Consumers purchase behavior Consumers Consumer behavior This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 50). Daraz 11.11 sale provided the consumers an overall best shopping experience which creates a great impact on e-commerce economy. In the Mid 20’s e-commerce platforms started to emerge their market place in Bangladesh and Daraz is one of them who expand their platform in a broader way. In the examination of the report, it focuses on Daraz and their 11.11 biggest sale and how it impacts on consumers purchase behavior as it launches in a grand way during the pandemic. During the pandemic e-commerce platforms becomes a sole way to fulfill the consumers needs. Among all the e-commerce site, Daraz holds their business on the first place giving the consumers so much opportunities to buy goods at an affordable price. They frequently launch various sale but among all of the sale 11.11 sale is the greater one and which is more focused and long-awaited sale for the consumers. Therefore, consumers wait for this sale to buy their necessary items at a lowest possible price which totally changes the purchase behavior of the consumers during this sale. For the supporting the fact, a bunch of questionnaires run by the different consumers base to gather the rough information regarding their purchasing amount and behavior during this 11.11 sale. To make the exploration more valid, a speculation test which is led by IBM and SPSS to get the exact idea about the impression of consumers. On the other hand, there is some visuals and charts are given which will gave a proper insight of how this sale works and about the whole report. More or less, online purchasing platform is not only for foreign countries , now in Bangladesh it is a huge responsive platform towards the all kind of consumers and a part of the economy is uplifted through this platform and Daraz plays and important role in this sector. Hafsa Habib B. Business Administration 2024-01-14T09:35:10Z 2024-01-14T09:35:10Z 2022 2021-12 Internship report ID: 17104099 http://hdl.handle.net/10361/22140 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Daraz Bangladesh Consumers purchase behavior Consumers Consumer behavior |
| spellingShingle |
Daraz Bangladesh Consumers purchase behavior Consumers Consumer behavior Habib, Hafsa Daraz and 11.11- How it impacts on consumers purchase behavior |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Haque, Mr. Shamim Ehsanul |
| author_facet |
Haque, Mr. Shamim Ehsanul Habib, Hafsa |
| format |
Internship report |
| author |
Habib, Hafsa |
| author_sort |
Habib, Hafsa |
| title |
Daraz and 11.11- How it impacts on consumers purchase behavior |
| title_short |
Daraz and 11.11- How it impacts on consumers purchase behavior |
| title_full |
Daraz and 11.11- How it impacts on consumers purchase behavior |
| title_fullStr |
Daraz and 11.11- How it impacts on consumers purchase behavior |
| title_full_unstemmed |
Daraz and 11.11- How it impacts on consumers purchase behavior |
| title_sort |
daraz and 11.11- how it impacts on consumers purchase behavior |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22140 |
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AT habibhafsa darazand1111howitimpactsonconsumerspurchasebehavior |
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