Impact of repeat customers in profitability of service industry: A study on Mental health service

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Бібліографічні деталі
Автор: Islam, Rafiul
Інші автори: Lee, Dr. Sang H
Формат: Internship report
Мова:English
Опубліковано: Brac University 2024
Предмети:
Онлайн доступ:http://hdl.handle.net/10361/22136
id 10361-22136
record_format dspace
spelling 10361-221362024-01-15T08:35:51Z Impact of repeat customers in profitability of service industry: A study on Mental health service Islam, Rafiul Lee, Dr. Sang H Brac Business School, Brac University Profitability Cost-benefit analysis Repeat customers Service industry Service industries. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (page 21). This report focused on repeat customers contribution in profitability of service industry, particularly mental health service. It also discussed about Moshal Mental health services internal and external analysis and its financial aspects. It’s been found that repeat customers are more profitable than new customers considering cost-benefit analysis and secondary research. However, new customer acquisition is also important as new customers may become repeat customers at some point which is necessary for business scalability. Rafiul Islam B. Business Administration 2024-01-14T09:22:11Z 2024-01-14T09:22:11Z 2023 2023-01 Internship report ID: 19104118 http://hdl.handle.net/10361/22136 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 21 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Profitability
Cost-benefit analysis
Repeat customers
Service industry
Service industries.
spellingShingle Profitability
Cost-benefit analysis
Repeat customers
Service industry
Service industries.
Islam, Rafiul
Impact of repeat customers in profitability of service industry: A study on Mental health service
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
author2 Lee, Dr. Sang H
author_facet Lee, Dr. Sang H
Islam, Rafiul
format Internship report
author Islam, Rafiul
author_sort Islam, Rafiul
title Impact of repeat customers in profitability of service industry: A study on Mental health service
title_short Impact of repeat customers in profitability of service industry: A study on Mental health service
title_full Impact of repeat customers in profitability of service industry: A study on Mental health service
title_fullStr Impact of repeat customers in profitability of service industry: A study on Mental health service
title_full_unstemmed Impact of repeat customers in profitability of service industry: A study on Mental health service
title_sort impact of repeat customers in profitability of service industry: a study on mental health service
publisher Brac University
publishDate 2024
url http://hdl.handle.net/10361/22136
work_keys_str_mv AT islamrafiul impactofrepeatcustomersinprofitabilityofserviceindustryastudyonmentalhealthservice
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