Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Jezik: | English |
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Brac University
2024
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| Online dostop: | http://hdl.handle.net/10361/22097 |
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10361-22097 |
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10361-220972024-01-10T21:02:46Z Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns Saquib, Mohammad Nazmus Ahmed, Riyashad Hossain, Saif Brac Business School, Brac University Customer satisfaction Brand loyalty Bata Buying patterns Consumer behaviour Consumer satisfaction. Branding--Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (page 47). This research examines the consumer behavior towards Bata Shoe Company in Bangladesh by analyzing customer satisfaction, brand loyalty, and buying patterns. The research was conducted through a survey of 219 respondents using a structured questionnaire. The findings show that the majority of the respondents were satisfied with Bata's products, which indicates a positive attitude towards the brand. Additionally, the study found that brand loyalty is positively related to customer satisfaction. Moreover, the study found that the main factors that influence buying patterns are product quality, comfort, design, and price. The study found that majority of the customers did not find their desired design or style while shopping at Bata but they would choose the brand over others due to their superior build quality. This suggests that Bata should continue to focus on producing high-quality products at a reasonable price while enhancing its brand image to retain and attract more customers. Mohammad Nazmus Saquib B. Business Administration 2024-01-10T04:28:55Z 2024-01-10T04:28:55Z 2023 2023-04 Internship report ID 19104018 http://hdl.handle.net/10361/22097 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 59 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Customer satisfaction Brand loyalty Bata Buying patterns Consumer behaviour Consumer satisfaction. Branding--Marketing |
| spellingShingle |
Customer satisfaction Brand loyalty Bata Buying patterns Consumer behaviour Consumer satisfaction. Branding--Marketing Saquib, Mohammad Nazmus Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Ahmed, Riyashad |
| author_facet |
Ahmed, Riyashad Saquib, Mohammad Nazmus |
| format |
Internship report |
| author |
Saquib, Mohammad Nazmus |
| author_sort |
Saquib, Mohammad Nazmus |
| title |
Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns |
| title_short |
Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns |
| title_full |
Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns |
| title_fullStr |
Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns |
| title_full_unstemmed |
Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns |
| title_sort |
consumer behavior towards bata shoe company in bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/22097 |
| work_keys_str_mv |
AT saquibmohammadnazmus consumerbehaviortowardsbatashoecompanyinbangladeshastudyoncustomersatisfactionbrandloyaltyandbuyingpatterns |
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